IBC 2009 kicks off on a sound note

AMSTERDAM: It was opening party night on 11 September at IBC in Amsterdam. Even as Ekta Kapoor and her friends were grooving at a beach-themed party in Mumbai, in Amsterdam television, film technology executives and CEOs were dancing to a live band in the RAI Exhibition Centre.

Just a handful of them, though, for most of them were either too bashful or thought that dancing was not their way of having a good time - munching shrimps, beef burgers, followed by many glasses of wine. But the party was extremely regimented: an army of security, reminding us of a congressional hearing, made sure you walked in a file, you deposited your bag in the cloakroom, and made sure you walked into a specific room.

In the beginning it seemed to lack life but as the band broke into Burning, and Micahel Jackson tracks, the floor came alive as bodies gyrated and pumped themselves to the beats. Came 10 pm, it was time to head back.


The morning tram rides clearly belong to the drivers: they tend to make passengers laugh through their quips. Catch this one: "Listen guys. We all know you are waiting to catch up and chat with your friends but if you don‘t move behind away from the entrance your friends will not be able to board. Then where will you have conversation."

Or this one: "Whenever the tram is this crowded, there is always a pickpocket on board. Keep a watch on your belongings, remember he is keeping a watch on yours. So don‘t cry later that I did not warn you," the driver said to the amusement of the passengers. Äs passengers alighted, the driver made another comment: "To specially all the ladies, I look forward to seeing you once again later today."

Meanwhile, back to business. Sessions on UGC were well attended, where a senior advertising executive from Ogilvy stated that nobody understands today what consumers are going to buy. The consumer is evolving so fast, we are struggling to understand patterns.

Then UK company Pace unveiled a hybrid set-top box with a fully integrated 3D user interface, The 3D interface is able to support a range of enhanced services such as video on demand, advanced IP based EPG information or graphic animation for screen and application transitions. The box is based on the DVB-T2 transmission standard.

Motorola’s Home and Networks Mobility business introduced a new encoder that supports both MPEG-4 and MPEG-2 standard-definition and high-definition encoding and transcoding and looks ahead to provide early support for emerging formats – specifically 1080P/50 Hz and 1080P/60 Hz resolutions using the MPEG-4 format.

Motorola said its compression engine supports all popular video formats, including 1080i and 720p, and is designed to keep pace with service providers’ future video requirements by providing additional processing crunch power to support emerging services such as 3-D television and multi-stream output. Called Motorola SE-6000, it accepts baseband SD and HD video, as well as pre-compressed MPEG-4 and MPEG-2 streams, to act as both a high-performance encoder and transcoder for satellite, cable and IPTV applications.

Additionally, Tandberg Television introduced an MPEG-4 AVC HD 4:2:2 encoder and receiver with support for up to 1080p50/60 HD encoding. The new system offers 10-bit precision, which Tandberg said provides a noticeable improvement in colour gradation on plain backgrounds compared with 8-bit systems.

Then Grass Valley, which is in talks to be acquired by allegedly a private equity firm, introduced two new products: the K2 Solo, a small two-channel playout server with 20 hours of HD storage; and Dyno Director, a new software platform for its K2 server product that works with its existing Dyno replay system and is designed to provide a touchscreen interface to directors for quickly turning around sports replays.

ARRI intorduced three new digital cameras that should start shipping June 2010. All three cameras will use a new CMOS sensor with a 3.5K pixel count and variable frame rates ranging from one to 60 frames per second. The top camera, the A-OV Plus, will have a 4:3 picture area on the sensor and an optical viewfinder, while the A-EV and A-EV Plus will use a 16:9 picture area (on the same sensor) and a digital viewfinder. A big difference is that, while all three models will offer on-board HD recording, the A-EV Plus and A-OV Plus will have the option of recording uncompressed HD. The two "Plus" models will also feature an integrated radio modem for wireless control.

Latest Reads
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories