IAMAI event on 8 August to focus on Vas on mobile

MUMBAI: The mobile data services market is projected to grow to Rs 671 billion by 2015, according to a recent report by IAMAI-IMRB.

The study estimates that over 30 per cent of the total mobile revenues would come from mobile data services, contributing 54 per cent of telecom revenue by 2015.

With mobile devices driving consumption for news, social media, e-commerce & banking, video-on-demand, gaming & entertainment, there is a need for the industry to strengthen the existing eco-system. A major challenge that remains for the industry is to drive engagement from customers on the mobile screen utilising the internet.

It is in this background of explosive growth that the IAMAI is organising the Mobile Innovation Conference on 8 August at the Taj Mahal Palace in Mumbai. The conference aims to become a platform to encourage industry leaders – both from the telcos and providers of mobile data platforms and services – to come together and collaborate on the future of engaging customers on mobiles.

Highlighting the need of the industry to look at revenues beyond traditional means, the event will open with a key note address by Vishwanath Alluri (Founder & CEO - IMImobile) on mobile ‘mEngagement - Its Present, Future & Relevance to businesses in India.’ Idea Cellular managing director Himanshu Kapania will also be speaking at the event on ‘Services beyond Voice and SMS‘ in the mobile space.

IAMAI president Dr. Subho Ray said, "Thus far, the mobile industry has focused on aggregating numbers for mobile usage. While MVAS provided consumers with information, entertainment and utility services and generated incremental revenues for operators, the time is now ripe to move beyond MVAS and focus on enterprise adoption of mobile technologies for greater business productivity. A robust and proven mobile data services platform that can act as a bridge between operators and enterprises is needed. Such a platform can drive enterprise adoption of mobile and open up new revenue streams for operators."

The Mobile Innovation Conference will feature participation from prominent industry thought leaders like Neeraj Roy (Managing Director & CEO – Hungama), Anisha Singh (Founder & Chief Executive Officer -, Jonathan Bill (Senior Vice President and Business Development - Vodafone India), Beerud Sheth (Co-founder and Chief Executive Officer - SMS Gupshup) and Sunil Kamath (Sales Director- India & SAARC - Opera Software).

IAMAI & IMImobile will also be releasing a joint study on ‘Mobile Adoption: State of Indian Enterprises’ during the inaugural session of the event.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories