IAMAI event on 8 August to focus on Vas on mobile

MUMBAI: The mobile data services market is projected to grow to Rs 671 billion by 2015, according to a recent report by IAMAI-IMRB.

The study estimates that over 30 per cent of the total mobile revenues would come from mobile data services, contributing 54 per cent of telecom revenue by 2015.

With mobile devices driving consumption for news, social media, e-commerce & banking, video-on-demand, gaming & entertainment, there is a need for the industry to strengthen the existing eco-system. A major challenge that remains for the industry is to drive engagement from customers on the mobile screen utilising the internet.

It is in this background of explosive growth that the IAMAI is organising the Mobile Innovation Conference on 8 August at the Taj Mahal Palace in Mumbai. The conference aims to become a platform to encourage industry leaders – both from the telcos and providers of mobile data platforms and services – to come together and collaborate on the future of engaging customers on mobiles.

Highlighting the need of the industry to look at revenues beyond traditional means, the event will open with a key note address by Vishwanath Alluri (Founder & CEO - IMImobile) on mobile ‘mEngagement - Its Present, Future & Relevance to businesses in India.’ Idea Cellular managing director Himanshu Kapania will also be speaking at the event on ‘Services beyond Voice and SMS‘ in the mobile space.

IAMAI president Dr. Subho Ray said, "Thus far, the mobile industry has focused on aggregating numbers for mobile usage. While MVAS provided consumers with information, entertainment and utility services and generated incremental revenues for operators, the time is now ripe to move beyond MVAS and focus on enterprise adoption of mobile technologies for greater business productivity. A robust and proven mobile data services platform that can act as a bridge between operators and enterprises is needed. Such a platform can drive enterprise adoption of mobile and open up new revenue streams for operators."

The Mobile Innovation Conference will feature participation from prominent industry thought leaders like Neeraj Roy (Managing Director & CEO – Hungama), Anisha Singh (Founder & Chief Executive Officer -, Jonathan Bill (Senior Vice President and Business Development - Vodafone India), Beerud Sheth (Co-founder and Chief Executive Officer - SMS Gupshup) and Sunil Kamath (Sales Director- India & SAARC - Opera Software).

IAMAI & IMImobile will also be releasing a joint study on ‘Mobile Adoption: State of Indian Enterprises’ during the inaugural session of the event.

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