Hungama to represent Indian VAS industry at Mobile World Congress 2008

MUMBAI: Hungama Mobile will represent Indian mobile value-added services (VAS) industry in the forthcoming Mobile World Congress 2008 in Barcelona, Spain, from 10 - 14 February.

At the convention, Hungama MD and CEO Neeraj Roy will share the platform with some of the most influential people from the telecom and mobile VAS industry across the globe.


Mobile World Congress 2008 will have a focus on media and entertainment, and Hungama Mobile has an array of exclusive initiatives lined up for the convention, said a press release.

Keeping the agenda of mobile entertainment, Hungama Mobile will participate in the ‘Mobile Film Festival‘ (MOFILM) initiative undertaken by the GSM association.

The company will be representing Indian cinema and Bollywood, and MOFILM will showcase Ocher Studio and Adlabs‘ Sultan the Warrior, a live-action animation on Tamil actor Rajnikanth.

Hungama Mobile will also feature the Bollywood multi-starrer Race and along with this, the company will showcase T-Series album Outrageous by Sherlyn Chopra.


With over 500 companies and organisations such as Sony Pictures, Warner Music, BBC, NBC, Yahoo!, Google, Microsoft, Cannes Film Festival, and Robert Redford‘s Sundance Film Festival, Warner Bros, News Corp are expected to attend the convention.

Hungama mobile claims to be the only Indian player to share the stage and discuss the future trends in mobile entertainment.

Apart from the MOFILM initiative, Roy will also deliver a keynote address on digital content at the congress. He will be sharing the platform with the likes of Cisco‘s John Chamber, Nokia‘s Olli-Pekka Kallasvuo, China Mobile CEO Wang Jianzhou, Qualcomm‘s Paul Jacobs, Softbank‘s Masayoshi Son, Korea‘s SK Telecom‘s Shin-Bae Kim and AT&T‘s Ralph de la Vega.

The key objectives of the discussion will be to explore digital content opportunities for mobiles across the globe and to explore mobile operators‘ digital content strategies including business models and partnership strategies.

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