Technology

Hungama partners Imade for UGC in casual games

MUMBAI: Hungama Game Studio, a part of Hungama Digital Media, has partnered with Imade Games for user generated content in casual games.


Developed by leading game developers Castletown Corporatio, this partnership will provide the Imade games on the soon to be launched Hungama gaming platform.


The games will be available November onwards on the websites of the Hungama networks. 
 
Hungama Game Studio, which has developed over 400 games in the last four years, will through this partnership offer players the option of personalising all aspects of their game and allow them to further share it with friends.
The games can also be shared with friends and family via social networking sites.


The Imade games can be integrated to various game portals through Iframe. This plugs into the game portals API or Web service for identifying user of the game portals.


Consumer Business & Allied Services of Hungama Digital Media Entertainment COO Siddhartha Roy says, "We believe that User Generated Content is the future, with consumers becoming more and more net and tech savvy. The Imade tie up is a step in the right direction as it will help all our consumers create and share content amongst each other.
This will also add to the large portfolio of games on our site." 
 
Adds SkillPod leading shareholder and CEO Mark Van Diggelin, "This is a great opportunity to expand our global reach and monetize existing assets at minimal cost. We see the exploitation of UGC as a key to unlock additional traffic through greater involvement of game fans everywhere. We know our games are already very popular and we continue to develop new winners, but now we can see them adopted by users across the world to create their own personal versions or branded games to support commercial campaigns, thus opening up our products to whole new groups of internet clients."


Castletown Corporation recently announced its partnership with world leading games portal Skillpod Media (PTY) Ltd of South Africa, whereby 300 of its leading games will be converted to Imade format in the next 12 months.

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