Technology

Hungama partners du to bring 'Spiderman 3' to cellphones in UAE















MUMBAI: Hungama Mobile has entered into a partnership with du, the new telecom operator in the UAE to provide exclusive access to Spiderman-3 based mobile content. This content would be made available across various spectrums such as games, images, videos, and ringtones in English and Arabic language.


As part of the tie-up, du customers will also have exclusive access to a world of Spiderman 3 content through the MyWorld mobile portal. Downloads will include the Spider-Man 3 mobile game, animations, ring tones, videos, theme music and the from the film. In every category, du customers would be able to download some of the content for free.


Hungama MD and CEO Neeraj Roy said, "The tie up with du in UAE is yet another milestone for the company and will further establish Hungama Mobile‘s leadership in facilitating the entertainment industry reach out to the global audience."


According to Roy, with a global business of $ 23 billion, the mobile entertainment industry is expected to grow to $ 42 billion by 2010.


du CEO Osman Sultan said, "We are delighted to partner with Hungama Mobile as now our customers can look forward to digital content for their mobiles from upcoming SONY movies like the next James Bond movie, Zorro series over the course of the year. We are excited about this new world of mobile content and constantly pushing the boundaries of what we as a service provider, offer our customers."

Besides Middle East, promos of this nature have been executed by Hungama Mobile in Sri Lanka, Bangladesh, UAE, Kuwait, Qatar, Jordan, Israel and Saudi Arabia.

In India, the movie is available in English language to all the Hutch subscribers and will now soon be made available in Tamil, Telugu, Hindi and Bhojpuri languages also on the mobile platform.

 

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