Hungama Mobile gets 2 nominations at Mobile Ent. Awards

MUMBAI: Mobile entertainment company Hungama Mobile has been short-listed under two categories at the Mobile Entertainment Awards (Meffys) for the year 2007 to be held on 5 June in Monte Carlo.

Hungama Mobile‘s Hutch and Casino Royale campaign has been nominated for the ‘best marketing‘ campaign and the Kingfisher Mobile Calendar for the ‘best content‘ campaign categories respectively.

For the Casino Royale campaign, Hungama Mobile tied up with Hutch for providing mobile entertainment content for all 20 Bond back catalogue movies as well as the most recent, across content categories such as music, imagery, video and games.

The exclusive content available also includes ‘The making of‘ and ‘Behind the screen‘. This association was used to enhance mobile entertainment content consumption among Hutch subscribers and acquire new ones.

Meanwhile, the Kingfisher Mobile calendar, shot exclusively in South France by noted Indian lensman Atul Kasbekar, has a simplified interface and functionality such as notes, birthdays, meetings, events, alerts and holidays.

Hungama Mobile COO Saleem Mobhani said, "We are delighted and honored to be nominated on an international platform like Meffys and to be grouped among such highly respected companies. The nomination is a testimony to our constant endeavour to bring the best innovations in mobile entertainment."

Meffys has attracted more entries in this year compared to 2006. Applications from 20 countries across four continents. The awards are across 13 categories viz; games, music service, artist campaign, TV and video service, technology innovation award, content award, innovative business model, communities and UGC, search and discovery, handset application, marketing campaign, mobile entertainment handset, mobile entertainment operator awards.


Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories