Hungama Mobile gets 2 nominations at Mobile Ent. Awards

MUMBAI: Mobile entertainment company Hungama Mobile has been short-listed under two categories at the Mobile Entertainment Awards (Meffys) for the year 2007 to be held on 5 June in Monte Carlo.

Hungama Mobile‘s Hutch and Casino Royale campaign has been nominated for the ‘best marketing‘ campaign and the Kingfisher Mobile Calendar for the ‘best content‘ campaign categories respectively.

For the Casino Royale campaign, Hungama Mobile tied up with Hutch for providing mobile entertainment content for all 20 Bond back catalogue movies as well as the most recent, across content categories such as music, imagery, video and games.

The exclusive content available also includes ‘The making of‘ and ‘Behind the screen‘. This association was used to enhance mobile entertainment content consumption among Hutch subscribers and acquire new ones.

Meanwhile, the Kingfisher Mobile calendar, shot exclusively in South France by noted Indian lensman Atul Kasbekar, has a simplified interface and functionality such as notes, birthdays, meetings, events, alerts and holidays.

Hungama Mobile COO Saleem Mobhani said, "We are delighted and honored to be nominated on an international platform like Meffys and to be grouped among such highly respected companies. The nomination is a testimony to our constant endeavour to bring the best innovations in mobile entertainment."

Meffys has attracted more entries in this year compared to 2006. Applications from 20 countries across four continents. The awards are across 13 categories viz; games, music service, artist campaign, TV and video service, technology innovation award, content award, innovative business model, communities and UGC, search and discovery, handset application, marketing campaign, mobile entertainment handset, mobile entertainment operator awards.


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