Technology

Hungama Mobile and Wireless Expertise to bring Bollywood to Europe

MUMBAI: Hungama Mobile will be making its digital catalogue of Bollywood and Indian entertainment content available in Europe through their partnership with Wireless Expertise.


Hungama Mobile owns exclusive worldwide rights for digital distribution for music, videos and films representing over 300 leading music labels and film production studios, comprising 75 per cent of the Indian entertainment market. 
 
Says Hungama Mobile chief operating officer Albert Almeida, "The demand for Bollywood and South Asian entertainment content in the UK is well established with at least four Indian films releasing every month in theatres. The popularity of Indian films is also increasing beyond the South Asian audiences in European countries such as France, Germany and The Netherlands now that the films are dubbed in local languages."  
 
Wireless Expertise is a digital content distribution consulting firm focussed on helping content publishers to distribute their digital content and applications via partnerships with Europe‘s leading mobile operators, music portals, app stores and media owners.


Says Almeida, "The European market has been historically under serviced as consumers do not always have access to legal sources of Bollywood content. Through our partnership with Wireless Expertise, we hope to build our distribution and work towards satiating the consumers‘ demand for Indian entertainment, especially in the digital domain. This alliance will enable us to deliver our content through well established European music portals and mobile operator stores and set the momentum for many new initiatives for Bollywood fans in the European Market."


Adds Wireless Expertise CEO Anuj Khanna, "The Indian entertainment industry has a global audience and produces more than 1000 films and generates annual revenues of over $2.5 billion. The majority of these revenues are generated in India but there is an increased appetite for digital entertainment in Europe, through legal channels, which needs to be satisfied. We look forward to jointly work with leading music stores and portals in making Bollywood content available to European consumers through both the web and mobile channels."

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