Technology

Hungama launches Vas contest for ‘Rab Ne Bana Di Jodi’













MUMBAI: Hungama, the mobile and digital entertainment company, has launched a voice Vas contest with Bollywood actor Shah Rukh Khan for the film Rab Ne Bana Di Jodi.

 

As a part of the contest, participants will be asked five questions by Shah Rukh Khan and winners will be given the opportunity to meet the Bollywood actor.

 
Commenting on the initiative, Hungama Mobile COO Saleem Mobhani said, “So far entertainment has been driven by traditional media and basic mobile Vas in India. Voice based Vas is an innovation that simplifies the user experience and enables everyone to interact with the service. Voice reaches out to a wider diaspora, delivering a more interactive user experience. One of the key drivers for the Vas market growth is for content creators and service providers to create suitable content that cuts across barriers of language, mobile handsets, education and region.”

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