Hungama Digital partners with Adsmobi for mobile ad

MUMBAI: Hungama Digital Media Entertainment has partnered with global mobile media buying platform Adsmobi Inc for mobile advertising to monetise all India inventory.

As a part of the partnership, Hungama India will monetise Adsmobi’s premium advertising traffic in India, bringing more brand advertisers to the mobile arena in India.

Adsmobi Co-Founder and MD Ramy Yared commented: “Adsmobi Inc generated increasing revenues and ties to advertisers in the Mobile Advertising industry of India, it is one of our core emerging markets. Therefore, we are pleased to be able to partner with Hungama Digital Media Entertainment on mobile advertising and we are certain this partnership will add value to India’s mobile ecosystem with Hungama’s strong foothold in the local media industry together with our strong strategic capabilities in mobile advertising.’

Hungama Digital Media Entertainment COO Consumer Business & Allied Services Siddhartha Roy said, “With 900 million mobile phone users and 108 million active mobile internet users, India has emerged as one of the largest mobile advertising destinations in the region. Mobile advertising has enticed brands and grown significantly in the last year. The boom in App economy has set the stage for driving next level of growth for mobile advertising in India along with economical smart phones and increased video consumption trends. Brands realize the potential of the medium and soon mobile marketing will be an essential part of the marketing mix plan.With our partnership with Adsmobi Inc, we will be able to provide the platform to enable agencies and brands to develop mobile rich campaigns.”
According to a recent research from Adsmobi Inc and mobile Squared, the rise in smart phones is encouraging a faster-than-expected adoption of mobile internet and app usage, and this is further cementing the mobile advertising opportunity. By the end of 2012, it is predicted that smartphones will account for 33 per cent of all active mobile devices throughout the Asia10 (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) countries.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories