Hungama Digital partners with Adsmobi for mobile ad

MUMBAI: Hungama Digital Media Entertainment has partnered with global mobile media buying platform Adsmobi Inc for mobile advertising to monetise all India inventory.

As a part of the partnership, Hungama India will monetise Adsmobi’s premium advertising traffic in India, bringing more brand advertisers to the mobile arena in India.

Adsmobi Co-Founder and MD Ramy Yared commented: “Adsmobi Inc generated increasing revenues and ties to advertisers in the Mobile Advertising industry of India, it is one of our core emerging markets. Therefore, we are pleased to be able to partner with Hungama Digital Media Entertainment on mobile advertising and we are certain this partnership will add value to India’s mobile ecosystem with Hungama’s strong foothold in the local media industry together with our strong strategic capabilities in mobile advertising.’

Hungama Digital Media Entertainment COO Consumer Business & Allied Services Siddhartha Roy said, “With 900 million mobile phone users and 108 million active mobile internet users, India has emerged as one of the largest mobile advertising destinations in the region. Mobile advertising has enticed brands and grown significantly in the last year. The boom in App economy has set the stage for driving next level of growth for mobile advertising in India along with economical smart phones and increased video consumption trends. Brands realize the potential of the medium and soon mobile marketing will be an essential part of the marketing mix plan.With our partnership with Adsmobi Inc, we will be able to provide the platform to enable agencies and brands to develop mobile rich campaigns.”
According to a recent research from Adsmobi Inc and mobile Squared, the rise in smart phones is encouraging a faster-than-expected adoption of mobile internet and app usage, and this is further cementing the mobile advertising opportunity. By the end of 2012, it is predicted that smartphones will account for 33 per cent of all active mobile devices throughout the Asia10 (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) countries.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories