Homeshop18 signs carriage deal with Sun Direct

MUMBAI: Network18’ home shopping channel, HomeShop18, has signed up with Sun Group’s direct-to-home service provider, Sun Direct ,to expand its reach.

The tie-up will strengthen the distribution and cater to a larger audience with a key focus on the southern markets.

HomeShop18 is already available on Airtel Digital TV, Reliance Digital TV, Dish TV and Videocon D2H.
The tie-up with Sun Direct will give the channel an additional reach of 6.7 million households, as claimed by Sun Direct. The DTH operator has a good footing in Andhra Pradesh, Karnataka, Kerala and Tamil Nadu.

In order to cater to the additional customers, HomeShop18 is also expanding its call centre operations to handle calls in different languages and grow its logistics reach.
HomeShop18 CEO Sundeep Malhotra said, “Today, HomeShop18 is the name synonymous with value shopping in India. We receive calls from over 3000 cities and towns in India and we are happy to extend our services further to the viewers of Sun Direct across the country. Expanding our reach will help us break language barriers and provide a superior home shopping experience. And, what better way to expand than to tie up with leading DTH player Sun Direct, adding over 6.7 million households to our existing reach.”
The channel offers a range of products from home & kitchen, mobiles, electronics, home appliances, toys and beauty products.

Sun Direct CEO Mahesh Kumar said, “This association reaffirms our commitment to deliver value to our customers. This tie-up will help us bring a world-class home shopping concept offering a wide variety of products and services that our customers can pick and choose without having to move out of home.”

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories