Hewlett Packard announces HP Toyrama contest

MUMBAI:Hewlett Packard has announced the HP Toyrama contest, which seeks its inspiration from the HP xw9400 Workstation.

This contest puts across a challenge for the digital content creators to develop a rich multimedia stop-motion animation starring five toy characters - Sancho, Farm Girl, Ranger, Jogger and Green from Monsterism Island - designed by the freelance illustrator and cult toy designer, Pete Fowler.

All entries will be judged by Fowler, stated an official release.

All the interested animator needs to do is craft the most entertaining animation submissions at the HP Toyrama website and four lucky winners stand a chance win an Autodesk Maya software and an opportunity to tour the DreamWorks facility at Los Angeles, USA.The lucky animators also get a chance to display their work on an online Gallery.

The HP Toyrama contest has two main categories - the open segment and the professional segment. While the open segments is especially for animation lovers, amateurs and students in the field; the professional segment, as the name suggests is for the more trained lot.

Interested digital animators can log on to and create animated movies keeping in mind the scenarios and backgrounds provided on the website. Completed animated movies can be uploaded for submission on the website.

HP India personal system group commercial products director Nitin Chaudhary stated, "HP workstations technology has been inspiring animators globally for high-quality animated entertainment by providing them with increased capabilities to design and develop digital content. HP Toyrama contest is a first-of-its-kind initiative in partnership with Dreamworks which aims at providing creative professionals the opportunity to bring their imagination to life with workstation computing technology,"

The HP xw9400 Business Workstation includes an AMD Opteron processor, dual-core, dual-processor horsepower for advanced graphics abilities. In addition, the workstation also features an easy-to-maintain tool-less access design and a highly expandable dual-socket chassis.

The HP Toyrama contest is open to digital content creators in select India and other select Asia Pacific nations till 9 November 2007.

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