Technology

Hearst Magazines to launch two new YouTube channels

MUMBAI: Hearst Magazines in the US is bringing two new channels to YouTube as part of the online video social network‘s new original channel‘s initiative.


The programming is being created in conjunction with the experts from Car and Driver, Road and Track, and Popular Mechanics for the Automotive channel and Cosmopolitan, Harper‘s Bazaar, Marie Claire, Seventeen, and Realbeauty.com for the Fashion and Beauty channel. Both channels will launch next year.


Hearst Magazines EVP, GM John Loughlin said, "This new relationship with YouTube provides a great opportunity for us to expose our brands in video form to an exponentially larger audience. We‘ve been creating hundreds of hours of content each year, which will be included as part of these channels and allows us to achieve larger scale, better monetization and the potential to launch new brands out of this exciting platform."


Hearst adds that it has a wealth of production capabilities, including a digital video studio and production facility; a stake in Mark Burnett Productions; and relationships with other production companies. 
 
The company‘s in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company‘s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video.


Car and Driver Television: Driven to Extremes will feature programming that includes automotive-related competitions, car makeovers and a show that mixes the week‘s biggest car news with a dose of humor.


The shows on Fashion & Beauty: Style on Location will focus on global street style, the best in beauty and an irreverent look at the latest fashion headlines.

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