HBO US takes podcast route to push new shows

MUMBAI: US broadcaster HBO has announced that two shows Entourage and Deadwood are back again.

Fans can go ‘on location‘ for footage, cast interviews and other original features via or Apple’s iTunes Music Store – all for free.

Viewers will also be able to go behind-the-scenes of HBO’s new comedy series Lucky Louie. It stars Louis C.K. as head of a blue collar family. Then there is Dane Cook’s Tourgasm, a docu-style comedy series that follows the rising stand-up comic during his college tour last spring.

These new editions join the other HBO podcasts already existing. These include video and audio clips for The Sopranos, Rome, Big Love, Real Time with Bill Maher as well as select HBO Films, documentaries, sports shows, and HBO Latino’s Habla y Habla and El Perro y El Gato.

HBO VP, marketing and strategic partnerships Steve Pamon says, “The additional content for iPods give fans more exposure to their favorite HBO programs, characters and actors as well as introduces them to our newest shows.

“We launched the site several months ago and have already seen incredible success, most recently hitting the 1 million download milestone for Real Time with Bill Maher.”

Fans can visit the site or the ‘HBO Room‘ on iTunes for the latest mix of free video and audio clips that will role over time:

For Entourage HBO is offering recaps from seasons one and two. These revisit important moments and reconnects fans with major characters. There will also be an insiders scoop on the series. There will also be clips from the new season. There are similar features for Deadwood.

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