HBO Go to make Asian debut on Now TV

MUMBAI: Movie channel HBO Asia will soon be launching a new Internet streaming service known as HBO GO in Asia.

HBO Go allows subscribers to enjoy HBO Original programmes 12 hours after the US across multiple devices including laptops, tablets and smartphones, anytime, anywhere.

Hong Kong‘s now TV will be the first broadcaster in Asia to launch HBO Go in the first quarter of 2013.

HBO Go draws on a vast library of around 1,000 hours of HBO Original programmes including series, films and other special programming such as documentaries, entertainment specials, family content and stand-up comedy.

Exciting lineup of programmes include the latest seasons of series, ‘Game Of Thrones‘, ‘Girls‘, ‘True Blood‘ and ‘Veep‘. Subscribers will be able to select what they want to watch on the device of their choice, giving more control to the viewer.

HBO Asia CEO Jonathan Spink said, "This announcement further demonstrates HBO Asia‘s commitment to introducing value-added services that provide flexibility, compelling content, and increased customer satisfaction. HBO Go will meet the demand of changing consumer viewing habits, offering subscribers quick access to a wide variety of award-winning and critically-acclaimed content 12 hours after the U.S., which will helps with the ongoing fight against illegal copying, distribution and piracy."

Available free to now TV‘s HBO Max Pak Premium subscribers, Spink added: "We are very pleased that now TV will be the first broadcaster in Asia to offer HBO Go, as Hong Kong is a highly sophisticated market with a prevalence of high speed broadband network and mobile and tablet users, providing the perfect environment for the introduction of HBO GO."

PCCW MD of TV, new media Janice Lee said, "HBO has always been our partner of choice who strives to offer the best to Hong Kong viewers. With HBO GO, it further demonstrates its commitment to the Hong Kong audience."

"Over the past months, we have launched a number of apps with great success, including the now Player and now news apps, with which we have accumulated over one million downloads via smartphones, tablets and other devices. We have every confidence that HBO Go, as a new addition to our content line-up, will further enrich our customer experience by offering great content anytime, anywhere".

The HBO Go service will complement HBO Asia‘s bouquet of subscription movie channels in the region including HBO, HBO HD, HBO Signature, HBO On Demand, the subscription video-on-demand service, and Red, HBO Asia‘s first premium Asian movie channel.

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