HBO expands reach of BabyFirst to more Asian countries

NEW DELHI: BabyFirst, the US-based 24/7 commercial-free educational channel for babies distributed in Asia by HBO, has expanded its global footprint to include leading operators NexMedia, AORA and Megamedia in Indonesia; and CEPCO in Cambodia.

Each of the four platforms are offering the linear channel as part of their basic or kids and family packages.

"With the help of our great distribution partners at HBO Asia, we are thrilled to launch in Indonesia and Cambodia – both important countries for us in the Asian market," said BabyFirst CEO Guy Oranim. “We have seen a steady increase in demand from the region for the BabyFirstTV channel as well as for our mobile products. We’re happy to be able to answer the needs of families and provide a safe, fun and educational environment for their young children.”
BabyFirst can be seen now throughout Indonesia via AORA on channel 114 and on NexMedia (formerly known as MAC) on channel 101. MegaMedia will launch the BabyFirst service in Indonesia later this year. In addition, CEPCO will offer the BabyFirst channel soon to its Cambodian customers.

"HBO Asia is pleased to be able to expand the distribution of BabyFirst in Asia to NexMedia, AORA and Megamedia in Indonesia, and CEPCO in Cambodia due to our extensive reach in Asia and close relationships with our affiliates," said Jacelyn Kek, Senior Vice President, Sales and Marketing, HBO Asia. "Subscribers in Indonesia and Cambodia will now have access to quality educational and entertaining content for young children and their parents."

BabyFirst is the leading baby-focused TV channel and new media company dedicated to delivering educational and entertaining content for young children and their parents. Working closely with an extensive network of renowned authorities in every area of early childhood educational and psychology, BabyFirst is an age-appropriate TV network, website and mobile app creator.

The BabyFirst channel is currently available to more than 50 million households in 35 countries including the top five U.S. satellite and cable operators. BabyFirst in included in the basic package on Dish Network and available as a premium service via DirecTV, Time-Warner, Comcast and Charter.

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