Technology

HBO, Cinemax content available on broadband in the US









MUMBAI: US broadcaster HBO and Comcast have stitched a partnership deal that will offer television and movie content from HBO and Cinemax online for the first time as an added value to Comcast’s HBO and Cinemax customers across the US.


The HBO and Cinemax broadband services will be available as part of Comcast’s On Demand online trial, accessible via Comcast.net and Fancast.com. On Demand Online is a new service that will expand the number of top-rated TV choices available online to Comcast cable customers free of charge.

 

The HBO and Cinemax broadband services will initially provide a combined total of 750 hours of programming a month and will grow over time.


At launch, the HBO and Cinemax broadband services on Comcast’s On Demand Online will include:



  • Full-length episodes of current and classic HBO series like True Blood, Hung, Entourage, Curb Your Enthusiasm, The Wire, Sex and the City, The Sopranos and Real Time with Bill Maher.

  • Theatrical movies include Transformers, The Dark Knight, Tropic Thunder, Atonement, and The Bourne Ultimatum. Titles coming soon include: Juno, Dr. Seuss’ Horton Hears A Who, Mama Mia! and Burn After Reading.

  • Classic films such as Jurassic Park, Big, Mrs. Doubtfire, Speed and Rosemary’s Baby.

  • HBO Family programming such as Harold and The Purple Crayon.

Following the launch, HBO and Cinemax programming will be updated frequently, with subscribers able to choose from a number of programmes in HD including HBO films, series, documentaries, sports, specials and comedy as well as theatrical films. Customers will be able to view certain new programmes online immediately after they air on television and will have access to a library of past programming.


HBO co-president Eric Kessler says, “The broadband services are the latest in a line of digital offerings that have dramatically changed the viewing experience for our subscribers, providing them with more access, choice, and even greater value to their subscriptions."


Comcast executive VP content acquisition Matt Bond adds, "For the first time HBO and Cinemax customers around the country will be able to watch their favorite shows and movies online at no additional cost. The agreement is an important milestone in our long-term strategy of enabling customers to watch popular television and movie content when and where they want it.”

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