Technology

HBO Asia goes HD from tomorrow









MUMBAI: From tomorrow 1 October English movie channel HBO will air in high-definition (HD) in Singapore and the Philippines, and in Hong Kong on nowTV from 6 October.

 

The channel will launch on StarHub TV. Viewers in Singapore will have the opportunity to enjoy a dedicated movie channel in HD. HBO will be available in high-definition to StarHub’s HBO Pak subscribers in Singapore via StarHub TV Channel 602. The launch of HBO in HD will mark HBO as the first regional movie channel to broadcast in HD in Asia.


Currently, all StarHub TV subscribers of the HBO Pak under the Movies add-on tier will get to enjoy HBO’s commercial-free line up of Hollywood blockbusters and HBO original programmes and series in HD with no additional cost. To access HBO in HD, viewers will also need to have StarHub’s HubStation HD or HD set-top box.


HBO Asia CEO Jonathan Spink says, “At the forefront of technology, HBO is proud to be the first regional movie channel to broadcast in high definition in Asia. With HBO in high definition, StarHub TV subscribers can now enjoy a complete cinematic experience – watching the latest and biggest Hollywood blockbusters and award-winning HBO original programmes with better clarity, sharper pictures in wide-screen format and superior sound enhancement from the comfort of their own home.”


StarHub is increasingly expanding its offerings of full quality HD channels. With the addition of HBO in HD, StarHub will offer a total of seven HD channels. The others are HD5, National Geographic Channel HD, Discovery HD, History HD, Sports HD and All Sports Network.


StarHub VP home solutions Ong Bee Lian says, “As the leading pay TV operator in Singapore, StarHub strives not only to deliver entertaining content to our viewers, but also quality and enhanced TV viewing experience. Now with HBO in high definition, StarHub TV’s HBO PAK subscribers can enjoy a true cinematic experience in their home environment. HBO has been a longtime close partner and we are glad to take this collaboration one step further to give even more benefits to viewers in Singapore”.

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