Govt should make serious efforts towards digitisation

MUMBAI: Digitisation is inevitable and the scale and potential of this business in India is huge. However, issues like fragmentation and delay in implementation is hurting the broadcasting industry on the whole. This was the consensus of the speakers at the CII Digital Media Conference that was held recently in Mumbai.

Setting the mood, Tata Sky CEO Vikram Kaushik pointed out that every year India is seeing a 25 per cent increase in cable television homes and analogue cable can only provide a limited number of channels. As the number of channels increase, there will be pressure to digitise and increase bandwidth.
“India is the only country in the world where we have six private direct-to-home (DTH) players who are in the business of volumes but not margins. We are working with ridiculous Arpus (average revenue per user),” Kaushik said.

He argued that there is no other way for digitisation apart from making it mandatory. “There is inequality in the value chain. Because we are addressable you can tax us. This is sheer inequality,” he said.

Everyone in the value chain is funding for themselves, but the question is till when? He also urged that government should incentivise the DTH players as they are addressable, transparent and pay tax, unlike local cable operators, who under declare their subscribers and erode the whole value chain.  
Bharti Airtel director and CEO - Airtel Digital TV Ajai Puri, while speaking on the pay vs free market, agreed that unaddressability is the biggest hurdle. He said that cable today covers about 100 million homes. All channel bouquets put together cost around Rs 1,400, while the consumer pays only Rs 200-250 per month. Moreover, the money is accounted from only 10-12 million homes due to under declaration by the local cable operators, he said.

Den Networks chairman Sameer Manchanda stressed that we are still an unstructured and predominantly analogue cable industry. “We are still to move from analogue to digital,” he said.

MSO Alliance president Ashok Mansukhani said that 97 per cent of cable in India is non-addressable. He asked for licencing of the LCOs and urged the government not to control pricing. “Government should lift price control and allow a la carte pricing," he said.

Digicable MD and CEO JagJit Singh Kohli said, “If DTH would not have happened, digitisation would have been a dream.” As the industry players are working towards digitisation, it should see exponential growth, he added.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories