Technology

Google mulling to spend $100 mn on You Tube overhaul

MUMBAI: In its plans to bring in a major overhaul in its popular video sharing website You Tube, Google is mulling with the idea of spending around $100 million to commission low-cost content designed exclusively for the Web. It also plans to create 20 special channels on YouTube.


The site is planning a series of changes to its home page to highlight sets of these channels around topics such as arts and sports. Those channels will feature several hours of professionally-produced original programming a week.
 
The website is looking to compete with broadcast and cable television, a goal that requires it to entice users to stay on the website longer and to convince advertisers that it will reach desirable consumers.


With this move, YouTube is trying to position itself for the rise of televisions that let people watch online video in their living rooms. 
 
Last month YouTube bought Green Parrot Pictures, the video software of which has been used in several Hollywood films in an effort to improve the quality of some of its videos further by using the Green Parrot technology.

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