Technology

Google launches online tool for Indian advertisers to find markets overseas

MUMBAI: Continuing with its focus on the Indian SMB sector, Google India today announced the launch of Google Global Market Finder - a free online tool for advertisers to find new markets overseas.


The new tool is designed to help Indian businesses expand their business and reach out to potential customers in the international markets. This tool will be available as part of Google Ads for Global Advertisers, a new website and hub for businesses to identify, reach, and engage with customers worldwide.



The new tool will help businesses of all sizes address traditional barriers to international expansion, such as finding the right customers, translating their websites and ad campaigns into local languages, and reaching customers in foreign markets with relevant ads. The Global Market Finder and Google Ads for Global Advertisers will be available to advertisers in 43 languages.


Speaking at the ‘Think Export with Google’ event held by Google, Google India head online sales Sridhar Seshadri said, “We have seen tremendous success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And with the launch of these new tools for export oriented businesses in India, we want to bring the benefit of Google’s global reach and help Indian SMBs compete at a global stage and overcome traditional hurdles of marketing in the international market.“
 
 


Global Market Finder helps in identifying new markets with high demand for products and services. Businesses enter keywords that describe their product or service and select the region they’d like to explore. The Global Market Finder automatically translates those keywords into any one of 56 languages used in the selected region. It then ranks each location by opportunity based on factors like local search volume, suggested bid price, and competition for each translated keyword.


Google Ads for Global Advertisers is a new website where businesses can learn how to expand into foreign markets. It contains tools and tips to help businesses:


    * Find the right market for their products and services using tools like the Global Market Finder and the Consumer Commerce Barometer.
    * Translate their website and ad text using Google Translate Web Element and Google Translator Toolkit.
    * Reach new customers with relevant online ads using services like Google AdWords.
    * Understand options for international payment, shipping, and customer service.

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