Google India launches 2nd edition of ‘Be NetSmart’ campaign

NEW DELHI: Google India has launched the second edition of its nationwide internet safety campaign, ‘Be NetSmart,’ in association with Internet and Mobile Association of India (IAMAI).

The campaign was first launched in Mumbai on 18 February, in collaboration with the Mumbai Police and then the campaign was launched in Chennai on 25 August. From Chennai the campaign was initiated in schools across Kolkata on 2 September and is now being brought to schools in New Delhi.


Says Google India managing director Shailesh Rao, “The ‘Be NetSmart’ campaign is not a story about one organisation. It is a story about the young people of India using a powerful medium like the internet to realise their highest potential. It is vital to empower our youth with all the tools and the knowledge that will help them build a better future. The ‘Be NetSmart’ campaign is a celebration of the internet and its positive impact on the lives of our children.”

‘Be NetSmart‘ is focused on students, parents and teachers.

The campaign aims to celebrate the goodness of the internet, applaud its impact on society, and educate India’s youth on Internet safety. The sessions in schools cover topics that range from the positive use of the internet and its increasing role in day to day life, to responsible online conduct such as the need to maintain confidentiality, safely download content, carefully post pictures, and cautiously engage in chatting.

"It is time that we celebrate the role that internet plays in our lives as a platform for information sharing, self expression, and communication. The ‘Be NetSmart’ campaign is a nucleus around which we would like to build a nationwide campaign for making the internet pleasurable, useful and safe," adds IAMAI president Subho Ray.

After the metros, Google India and IAMAI plans to join forces with other stakeholders to take the campaign ‘Be NetSmart’ in other Indian cities.


Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories