Google India launches 2nd edition of ‘Be NetSmart’ campaign

NEW DELHI: Google India has launched the second edition of its nationwide internet safety campaign, ‘Be NetSmart,’ in association with Internet and Mobile Association of India (IAMAI).

The campaign was first launched in Mumbai on 18 February, in collaboration with the Mumbai Police and then the campaign was launched in Chennai on 25 August. From Chennai the campaign was initiated in schools across Kolkata on 2 September and is now being brought to schools in New Delhi.


Says Google India managing director Shailesh Rao, “The ‘Be NetSmart’ campaign is not a story about one organisation. It is a story about the young people of India using a powerful medium like the internet to realise their highest potential. It is vital to empower our youth with all the tools and the knowledge that will help them build a better future. The ‘Be NetSmart’ campaign is a celebration of the internet and its positive impact on the lives of our children.”

‘Be NetSmart‘ is focused on students, parents and teachers.

The campaign aims to celebrate the goodness of the internet, applaud its impact on society, and educate India’s youth on Internet safety. The sessions in schools cover topics that range from the positive use of the internet and its increasing role in day to day life, to responsible online conduct such as the need to maintain confidentiality, safely download content, carefully post pictures, and cautiously engage in chatting.

"It is time that we celebrate the role that internet plays in our lives as a platform for information sharing, self expression, and communication. The ‘Be NetSmart’ campaign is a nucleus around which we would like to build a nationwide campaign for making the internet pleasurable, useful and safe," adds IAMAI president Subho Ray.

After the metros, Google India and IAMAI plans to join forces with other stakeholders to take the campaign ‘Be NetSmart’ in other Indian cities.


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