Technology

Google acquires social marketing firm Wildfire

MUMBAI: Search engine giant Google has acquired social media marketing firm Wildfire which powers social media marketing for over 16,000 businesses, including 30 of the top 50 global brands. It offers a complete Social Marketing Suite.


While financial details of the deal have not been disclosed Google is estimated to have paid about $250 million. Wildfire counts Summit Partners, TransLink Capital, fbFund, 500 Startups, SoftTech VC, and Felicis Ventures as its investors.


Following the acquisition, the Wildfire team will be absorbed into Google.


In early 2012, Wildfire became the first social media marketing company to have a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn.


"We‘re happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It‘s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place," Google said in a statement.


"With Wildfire, we‘re looking forward to creating new opportunities for our clients to engage with people across all social services. We believe that better content and more seamless solutions will help unlock the full potential of the web for people and businesses."


"Today, we are about to start a new chapter of our story and we couldn‘t be more excited to share the news: Wildfire is joining Google! We truly could not think of a more perfect home for Wildfire. It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers," Wildfire added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=Xt0_daL2
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=MRe0Tuvz
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=OmDFa7TZ
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=S9RWafBj
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Steeve-Huin.jpg?itok=tFzx1Eeh
Irdeto joins Frog by Wyplay community to offer integrated security solutions

LAS VEGAS: Irdeto, the world leader in digital platform security, today announced a new licensing agreement with Wyplay to join more than 140 companies in the Frog by Wyplay community, which offers software to operators to provide an innovative TV experience. Through the new partnership, Irdeto and...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories