Technology

GlobeCast brings Asian Games to billions of TV viewers

MUMBAI: At the Asian Games, GlobeCast delivered over 2,500 hours of broadcast to unilateral clients as well as to the membership of the Asia Pacific Broadcasting Union (ABU), meaning a potential television audience of billions.


From 12-27 November, the GlobeCast team was on site in full force at the Asian Games in Guangzhou to serve its broadcast clientele, managing end-to-end SD/HD content delivery and unilateral feeds for major broadcasters including i-Cable, Al Jazeera and Al Kass Sport among others.
 
Additionally, from the International Broadcast Center (IBC), GlobeCast ensured the worldwide delivery of the games for ABU/TVNZ’s World Feed to broadcasters who are members of the Asia-Pacific Broadcasting Union (ABU), in turn reaching the ABU members’ potential viewership – estimated to be in the billions.


The delivery of the games was powered by the company’s fibre optic network - the GlobeCast Backbone Network - and via GlobeCast’s capacity on the AsiaSat5 and Measat-3 satellites. 
 
In recent months, the GlobeCast team was also kept busy servicing broadcasters with deployments at events such as the G20 Summit in Seoul and the Asean Summit in Hanoi, in partnership with Associated Press Global Media Services.

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