FujiFilm India uses social media to gain leverage

MUMBAI: FujiFilm India is boosting its presence on social media networks Facebook, Twitter, YouTube and Pinterest.

Starting with an online contest, ‘Summer Break Toh Bantaa Hai‘ on Facebook, FujiFilm India gained the much waited breakthrough on the social media platform. The contest, held recently, was designed to recognise the best summer holiday pictures, taken by the fans on the Facebook page of Fujifilm India.

The participants shared more than 1000 pictures on the page. They uploaded their personal Summer Holidays pictures under five categories – Wow Location, Cute Couple, Awesome Friends, Best Family and Naughty Kid.

The criteria to select the photograph, was on the basis of relevance of the picture, emotions captured, picture quality and its effects. 30 pictures had been selected as winning entries and fans were given travel bags from Benetton, Cross Pens and T Shirts.

FujiFilm India claims that there are 21,000 fans on the page. Fujifilm India national marketing manager Sriwant Wariz said, “We plan to take the digital medium and connect with our audience in a more aggressive way with different channels like Facebook, Blogs, YouTube, Pinterest and Twitter. Photography and cameras can be of huge interest for people on these platforms. We were already present on YouTube but now we are engaging the audience by uploading videos, explaining the features and usability of each of the camera series”.

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