Technology

Foxtel selects NDS tool for audience measurement system

MUMBAI: NDS, which provides technology solutions for digital pay-TV, has announced that Australia’s pay-TV provider Foxtel has chosen its Dynamic Audience Measurement System, integrated with TNS Media Research’s RaPidView solution.









Foxtel will be using the NDS system to track and analyse audience behaviour across its network and to enable the introduction of advanced advertising solutions.

 

Part of the NDS Dynamic suite of advanced ad solutions, the NDS Dynamic Audience Measurement System will allow Foxtel to collect enhanced viewing information in homes that have agreed to participate on a measurement panel to assist with advertising and marketing decisions.


Foxtel executive director of sales and product Patrick Delany says, “In a competitive market, we have to understand which services appeal to our subscribers, so we can provide a product that suits their viewing habits.


“With NDS Dynamic, integrated with the TNS RaPiDView service, we will have access to valuable information that can be used to improve the way we package, promote and sell our services.”


NDS Dynamic will track audience behaviour across live TV. But, additionally, it will monitor time-shifted digital video recorder (DVR) and on-demand viewing, and usage of the electronic programme guide (EPG) and interactive applications.


Foxtel will use the information from a pre-defined panel of set-top boxes (STBs) recruited by TNS Media Research to learn more about the viewership for its services. Having a better understanding of viewer preferences will help to optimise services and marketing strategies.


NDS Dynamic combines NDS’ expertise in STB data collection with TNS’ expertise in STB data processing and analysis, the company said in a release. TNS’ RaPiDView solution delivers information gained from the Return Path Data (RPD) stream from digital STBs, providing accurate tracking of the channels and ads viewers watch and the services they use.


By monitoring advanced advertising applications, such as the interactive red button - increasingly regarded as synonymous with interactivity - and on-demand ads, Multi Channel Network (MCN), Foxtel’s air time sales house, will be able to make better informed ad placement decisions and expand its portfolio of advertising services.


MCN CEO Anthony Fitzgerald says, “As we improve the level of accountability we offer media buyers, we will be able to offer a superior ad sales service and grow our multichannel TV ad sales. By acting on the information made available through NDS Dynamic, we will be able to make better ad placement decisions and, in the future, support new formats such as interactive advertising and addressable advertising.”


NDS Dynamic is a suite of advanced advertising solutions including technologies that deliver audience measurement, addressable advertising and interactive advertising.


Adds NDS Product Marketing Manager and advertising solutions Gideon Gilboa, “NDS Dynamic is a flexible and all-inclusive platform for delivering a wide array of addressable and interactive advertising applications. Reliable audience measurement is the basis for all of these advanced advertising applications. We are pleased to be able to help Foxtel to get the accurate data it needs for its decision-making and for more efficient and effective marketing.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Steeve-Huin.jpg?itok=tFzx1Eeh
Irdeto joins Frog by Wyplay community to offer integrated security solutions

LAS VEGAS: Irdeto, the world leader in digital platform security, today announced a new licensing agreement with Wyplay to join more than 140 companies in the Frog by Wyplay community, which offers software to operators to provide an innovative TV experience. Through the new partnership, Irdeto and...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/03/CES-2017.jpg?itok=odmNUzNq
CES 2017 promises most diverse event experience in 50-year history

ARLINGTON, VA: To celebrate 50 years, CES® 2017 is poised to be bigger, bolder and more varied than ever before. With a record-breaking footprint of more than 2.6 million net square feet of exhibits, CES 2017 will feature new marketplaces, more than 850 first-time exhibitors, seven keynote...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/20/Alain-Louchez.jpg?itok=AMB6Cnxv
IoT conversations will promote interoperability: NASSCOM, Georgia Tech tie up

NEW DELHI: The National Association of Software and Services Companies (NASSCOM) and the Georgia Tech Advanced Research Corporation (GTARC) joined to advance Internet of Things (IoT) and fostering IoT-based innovation through the development of a conducive ecosystem in India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATTO_0.jpg?itok=SvBSbt35
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs)...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories