Technology

Fox Interactive Media inks $900 million deal with Google

MUMBAI: News Corporation’s Fox Interactive Media and Google Inc. have inked a multi-year search technology and services agreement whereby Google will be the exclusive search and keyword targeted advertising sales provider for Fox Interactive Media’s growing network of web properties including MySpace.com.
 
Under the terms of the agreement, Google will be obligated to make guaranteed minimum revenue share payments to Fox Interactive Media of $900 million based on Fox achieving certain traffic and other commitments. These guaranteed minimum revenue share payments are expected to be made over the period beginning in the first quarter of 2007 and ending in the second quarter of 2010.


The agreement calls for Google to power web, vertical and site specific search for MySpace.com and the majority of Fox Interactive Media properties. Google will be the exclusive provider of text-based advertising and keyword targeted ads through its AdSense program, for inventory on Fox Interactive Media’s network. Google will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media’s network.
 
The integration of Google’s services including consistent search navigation across Fox Interactive Media’s network of properties is slated to begin in the fourth quarter 2006 and will provide users with access to Google’s industry leading search capabilities as well as text and display advertising from its global advertiser base.


"Our partnership with Google underscores News Corp’s continued evolution to become a powerful force in the digital media marketplace. To have come this far and gained this much momentum in just over a year is truly remarkable. This is an exciting time in our history as a forward thinking media company and this is just the first of many steps we plan to take with Google. We look forward to expanding our relationship into many new areas over years to come," said News Corporation president and COO Peter Chernin.


"We believe that our innovative technologies will be of real benefit to Fox Interactive Media’s growing number of users. MySpace.com is a widely acknowledged leader in user-generated content and incorporating search and advertising furthers our mission of making the world‘s information universally accessible and useful," said Google CEO Eric Schmidt.


"This deal is the next step in our evolution as a significant interactive player. Forming a strategic partnership with one of the most innovative companies in the world to expand our business together, monetize our platforms effectively and leverage our combined scale will provide substantial growth for our businesses," said Fox Interactive Media president Ross Levinsohn.


"This agreement demonstrates our commitment to bring the same innovation to monetizing user-generated content that we brought to search advertising. We look forward to other opportunities to partner with News Corp. to the benefit of its community," said Google senior vice president, global sales and business development Omid Kordestani.


In addition to MySpace.com, Fox Interactive Media properties that will benefit from the Google integration include online videogame and entertainment site IGN, pro sports network Scout.com, site for movie lovers Rottentomatoes.com, men’s lifestyle site AskMen.com; as well as Gamespy.com, Gamespyarcade.com, Fileplanet.com, Direct2drive.com, Teamxbox.com, 3dgamers.com, Gamestat.com, Cheatscodesguides.com and Gamermetrics.com.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/airtel.jpg?itok=xPp82JlT
Airtel renews long-term partnership with Synamedia to drive digital TV innovation

Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared foc uson...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Astro.jpg?itok=I7gAZ3_V
Astro partners with Synamedia for new video services

Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Brightcove_0.jpg?itok=OMVu25Ro
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/01/silver.jpg?itok=Ge4a-jEz
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories