Technology

Fireworks in deal with MTV for drama series Valemont

MUMBAI: Fireworks International, the television and digital distribution arm of ContentFilm, has announced a two-year multi-platform deal for its new drama series Valemont, with MTV Networks International (MTVNI).


The series will run across MTV and Viva channels in more than 150 countries online and linear.
 
The deal incorporates rights to all content for Valemont, which is produced by Electric Farm Entertainment, including 35 short form episodes, the Alternate Reality Game, the prequel episodes and extra videos for online, plus five half-hour episodes and the 100-minute TV movie.


At Valemont University, the students are young, beautiful and the future of the world – but nothing is quite as it seems. The university is not just a school for humans but a breeding community for vampires too. The professors are the elders and the students are the next generation, training to become the monsters of legend in order to fulfill their blood legacy. And Valemont’s residents will go to any lengths to stop their dark secrets from being revealed.


MTV Brands International content and programming VP David Booth says, "Creating a deeper interaction and experience for our viewers through our content is core to what we do. Valemont’s dynamic storytelling and ability to maintain a strong and compelling narrative across linear, online and mobile perfectly delivers for our audience.”
 
Fireworks International executive VP, digital acquisitions and distribution Jonathan Ford commented, "Valemont is a stunning series, perfectly capturing the vampire teen zeitgeist with high quality, adaptable content that works across all platforms, and this deal will see the drama available to an audience of millions of digital users throughout the world.”

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