Technology

Fifa goes digital with YouTube channel

MUMBAI: World football governing body Fifa has debuted on the video-sharing platform YouTube to make rich audiovisual content more accessible to fans through its channel youtube.com/fifatv.


Fifa on YouTube features tailor-made football match action from the most recent Fifa competitions, including the 2010 Fifa World Cup South Africa and the Fifa Women‘s World Cup 2011 Germany, top player profiles and clips from Fifa documentaries, Fifa Futbol Mundial shows and the 2014 Brazil monthly magazine show.


This content will be updated and expanded regularly and will be complemented with content from the non-competitive side, such as features on football development, social development initiatives and human interest stories, as well as video news releases and live streaming of media events.


"Fifa is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube," said Fifa president Joseph S. Blatter. "We want to provide YouTube users with the greatest moments of Fifa World Cup history but also invite them to share theirs with us."


"We are very excited that Fifa is launching its channel on YouTube," said YouTube‘s senior director of sports partnerships in EMEA Stephen Nuttall. "This new channel will allow a global audience to discover and interact with videos featuring the best footballers competing in the most prestigious tournaments. This is one more example that YouTube is increasingly the place for football."


While content for Fifa on YouTube is at present sourced primarily from Fifa Films‘ voluminous archive, the aim is to further engage with fans by including user-generated content and other interactive offerings, as well as material from Fifa‘s many stakeholders.

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