Fifa goes digital with YouTube channel

MUMBAI: World football governing body Fifa has debuted on the video-sharing platform YouTube to make rich audiovisual content more accessible to fans through its channel

Fifa on YouTube features tailor-made football match action from the most recent Fifa competitions, including the 2010 Fifa World Cup South Africa and the Fifa Women‘s World Cup 2011 Germany, top player profiles and clips from Fifa documentaries, Fifa Futbol Mundial shows and the 2014 Brazil monthly magazine show.

This content will be updated and expanded regularly and will be complemented with content from the non-competitive side, such as features on football development, social development initiatives and human interest stories, as well as video news releases and live streaming of media events.

"Fifa is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube," said Fifa president Joseph S. Blatter. "We want to provide YouTube users with the greatest moments of Fifa World Cup history but also invite them to share theirs with us."

"We are very excited that Fifa is launching its channel on YouTube," said YouTube‘s senior director of sports partnerships in EMEA Stephen Nuttall. "This new channel will allow a global audience to discover and interact with videos featuring the best footballers competing in the most prestigious tournaments. This is one more example that YouTube is increasingly the place for football."

While content for Fifa on YouTube is at present sourced primarily from Fifa Films‘ voluminous archive, the aim is to further engage with fans by including user-generated content and other interactive offerings, as well as material from Fifa‘s many stakeholders.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories