Technology

Fastway signs pact with Cisco for digital STBs

MUMBAI: Fastway Transmissions, the cable distribution company with foothold in Punjab, Haryana and Himachal Pradesh, has signed a pact with Cisco to deploy over two million next-generation digital set-top boxes (STBs) over the next two years.


Fastway MD Gurdeep Singh said, ?Unlike direct-to-home players we do not charge our consumers upfront for set-top-boxes. The cost is recovered over multiple years. Cisco Capital has helped us with a great financing option that matched our cash flows."


Cisco said that it is one of the largest cable digitisation projects in the country, and that its STBs comes at an ?affordable price point? with an ?optimum feature? set to suit Indian preferences.


Fastway, a major player in Punjab and Haryana, believes it can up its subscription revenue through interactive services. With the new STBs, Fastway can enable services like residential TV, HDTV, gaming, digital video recording, video on demand and future ‘connected home‘ services to retail consumers.


Fastway CEO Peeush Mahajan said, ?By utilising Cisco‘s next generation digital set top box, we can enhance the quality of our services, curb piracy and increase our subscription revenue by offering a plethora of innovative and interactive services giving us the competitive edge over direct-to-home players. Cisco‘s technology leadership and their understanding of the complexities of the cable distribution business helped them cement this deal.?


Cisco India and SAARC (South Asian Association for Regional Cooperation) senior VP, Service Providers Sanjay Rohatgi said, ?Today‘s consumers want their television viewing to be personal, social and an interactive experience. They want content to be delivered anytime, anywhere and on any device. Digitisation opens a huge opportunity for cable service providers to monetize investments, and evolve as ‘experience providers‘. I am happy that Fastway has taken a pioneering role in ushering digitisation and I look forward to a long standing relationship with them."


Cisco‘s cable digitisation solutions provide scaling and operational cost optimisation benefits that cable operators need to transition to a digital platform, apart from being able to take advantage of Cisco Capital‘s leasing and finance options.


Fastway plans to provide broadband services and is currently working with universities and institutes in Punjab and Himachal Pradesh to offer educational services.


Cisco Asia Pacific director video architecture Vish Iyer added, "With Cisco‘s Connected Home Solutions portfolio, Fastway can evolve from a cable distribution company to a lifestyle-experience provider by enabling services like residential TV, HDTV, gaming, video on demand and broadband services to retail consumers. We are excited about this opportunity and look forward to working with Fastway in offering its consumers tailor-made entertainment and services that suit the regional tastes and preferences."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=zBE4YL3k
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=YeoN1Hcd
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=8nXgmc_U
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=uPD543QG
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=S9rP2yss
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=233hZ8S7
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=1e68Zg0C
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=s2F-oxzy
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=PCzLNCEq
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories