Eurovision to use AsiaSat5 to distribute HD coverage of soccer WC

MUMBAI: AsiaSat5 will be distributing live High Definition (HD ) and Standard Definition (SD) television feeds of the 2010 Fifa World Cup held in South Africa from 11 June to 11 July.

Asian broadcasters with broadcast rights to this mega sporting event will receive live coverage of the matches from AsiaSat 5 and then redistribute the television signals through their television networks to billions of football fans across the Asia-Pacific region. 
To support the HD and SD broadcasts of all 64 World Cup tournament matches, Eurovision, which distributes sports and news content for broadcast and media platforms, has leased additional C-band transponders on AsiaSat 5 during the tournament period.

Eurovision will transport the signals from the International Broadcast Centre (IBC) in Johannesburg via its dedicated fibre network to AsiaSat‘s Tai Po Earth Station in Hong Kong for uplinking to AsiaSat 5. These matches will then be received by broadcasters across the Asia-Pacific region.  
Eurovision Operations director Stefan Kuerten says, “We have been working very closely with AsiaSat over the past ten years in bringing top quality sports events such as the Olympics, Uefa Champions League and Motor Sports to the broadcasting community. AsiaSat has proven a reliable partner in our mission to put programming exactly where broadcasters need it in a seamless, reliable and cost-effective way".

AsiaSat CEO Peter Jackson says, “We are thrilled that Eurovision and AsiaSat 5 will be delivering HD television coverage that provides stunning picture and digital surround sound quality of the 2010 World Cup to Asian viewers. We are going to bring Asian television viewers an unparalleled sports viewing experience”.


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