Technology

ESS targets 10 mn Indian subscribers for mobile services by 2012













MUMBAI: ESPN Star Sports (ESS) has announced specialised value Packs for its Mobile ESPN service in India. The specialised packs have been designed for the sports enthusiast in India and will provide customised packages for the regular updates on Cricket, International Soccer, English Premier League and Sports News in Voice and SMS formats.


Riding on the growing penetration of mobile telephony as well interest of the youth of India in varied sports specially cricket and soccer, Mobile ESPN is targeting 10 million subscribers by 2012. Mobile ESPN is currently available on Airtel, Hutch and BSNL networks. ESS had entered the mobile realm last year.

 

ESS head new media business Sricharan Iyengar said, "Mobile ESPN is targeted to be the home of sports for fans across India. Our mandate is to deliver the latest sports news, information updates, analysis and statistics to sports fans anytime, anywhere.


"There is a huge market to be tapped as there is a growing audience for sports like Soccer, Motosports and Tennis. Cricket still remains the most popular game in the country. With expertise and experience of ESPN, we are uniquely positioned to exploit this market. The launch of specialised value packs is a part of our strategy to provide sports‘ fans the latest information on their favourite sport, the way they want it".

 

TThe newly launched packs are ‘EPL/ FA football SMS subscription pack‘, ‘International Football SMS pack‘, ‘Sportscenter News pack‘, ‘Cricket SMS pack‘, ‘Mobile ESPN Voice portal pack‘ and ‘Hatrick‘- a game based application on the Hindi movie of the same name.


The EPL/FA Football SMS subscription pack will offer regular news updates on the league to EPL fans. The service comes at a nominal charge of Rs 50 per month in which the users will get 22 SMS alerts every week related to the top 5 EPL clubs i.e. Manchester United, Chelsea, Arsenal, Liverpool and Newcastle. The alerts will feature daily morning Football news headlines, match schedule on all match days, match summary after every match and EPL points table every Monday.


The International Football SMS pack available at Rs 50 per month will keep soccer fans updated on the latest from the arena of international football. The pack includes 23 SMS alerts every week related to the top 5 International clubs other than the ones in EPL i.e. Bayern Munich, Real Madrid, Barcelona, AC Milan and Inter Milan. The alerts will include daily morning Football news headlines, match summary after every match and gossip from the International Football arena.


The Sportscenter News pack will keep the users updated on the latest news from the world of sports. The Sportcenter service is charged at Rs 30 per month and includes 2 SMS alerts daily- morning and evening- from the world of sports as they happen.


To be updated with the latest from the World of Cricket– from toss update to Man of the match, who‘s scoring the tons, fall of wickets, updates and expert analysis at regular interval, Mobile ESPN has launched the Cricket SMS Pack which will feature regular SMS alerts on every match covering toss update, regular match scores, fall of wickets alerts, and the match summary. It will also have a daily news headlines from the World of Cricket. This service is available at a nominal charge of Rs. 30 per month.


Mobile ESPN launched India‘s first dedicated sports service on voice on mobile. To begin with the service is available in English and Hindi. Mobile ESPN users have to dial 5053776 and listen to Off TV updates and analysis from cricket, reviews, previews and expert views on all the cricketing action across the globe; the Sportscenter News updated regularly throughout the day; Football news and scores from the EPL and all other international leagues. Call charges to 5053776 is at Rs.6 / min. Mobile ESPN voice services can also be availed on monthly subscription at a rental of Rs.99 / per month and call charges at 10p / min.

Easy to access, Mobile ESPN services can be availed by dialling 505-ESPN (3776) on the phone or by sending an SMS to (ESPN) 3776, which will be the ESPN short code nationally. On entering the voice portal, the consumers can select from a module comprising sections such as Welcome and user navigation; Cricket; Football; Sports center; and New Super Selector. A user friendly feature of Mobile ESPN is that while first time callers will listen to a longer introduction with detailed navigation instructions, repeat callers‘ introduction will be brief followed by navigation options.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/11/set-top-box-800x800.jpg?itok=pz9wqMdr
India poised to emerge as lucrative market for UHD STBs

The growing inclination of people towards ultra-high definition video viewing can be attributed as a major reason for the 4K Set-Top Box’s (STB) market growth. According to a report by Grand View research, the global 4K STB market size is projected to reach US$7.18 billion by 2024.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/01/Reliance-Jio-800x800_1.jpg?itok=Z9RZ3iGr
Reliance Jio to launch Android powered 4K STBs

Enjoying huge waves of success, Reliance Jio, within few months of its launch, plans to launch Android powered set-top boxes (STBs) in India. Following its idea of providing free 4G internet, this is believed to be Jio's second step in building their envisioned Digital Ecosystem in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/25/bi-800x800_0.jpg?itok=tfaGWUVv
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_28.jpg?itok=sUqa1jZF
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1.jpg?itok=I_5UAd8p
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_0.jpg?itok=Op9PJAk4
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Untitled-1_12.jpg?itok=gePFFzBo
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Imagine%20Communications.jpg?itok=hHV0BPjB
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories