ESS gets Indian fans talking about Olympics with Facebook app

MUMBAI: In a bid to tap into Facebook‘s soaring popularity among Gen Next, sportscaster ESPN Star Sports has launched “My Country, My Cheer” Facebook application to engage Indian sports fans into supporting their national athletes.

Launched to welcome the countdown to the London 2012 Olympic Games, the application is hosted on, and enables visitors to post words of encouragement for their Olympic Games representatives.

In addition to providing a platform to cheer on the Olympians, the application also provides a detailed programme schedule for the lead up, and duration of the Games, to ensure that no sports fan misses any of their favourite athletes or Olympic Games moments!

Fans can also win exclusive ESPN Star Sports London 2012 prizes for writing the most creative and passionate cheer.

In addition to “My Country, My Cheer” Facebook application also launched a London 2012 Olympic Games dedicated page on its website,, featuring news, videos, TV programme schedules and Games highlights.

ESS is also building up hype towards the Games by broadcasting top class Olympic Games archive programming from over 30,000 hours of historical footage chronicling the last two decades of the Games.

As an official broadcaster of the London 2012 Olympic Games, ESS will offer more than 1,200 hours of coverage across three channels including round-the-clock coverage on ESPN, Star Sports and ESPN HD during the Games.

ESS had secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia.

The London 2012 Games will be the biggest sporting event this summer covering 302 events in 26 sports, and will feature over 10,000 athletes from more than 200 countries around the world.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories