Technology

ESPN signs on Incablenet for Star Cricket, deals with other big MSOs in the offing

NEW DELHI: In what can have a significant impact on the industry, ESPN Star Sports has signed a major deal with multi-system operator (MSO) Incablenet for the distribution of its new sibling Star Cricket.









In an exclusive interaction, ESS vice president (distribution) Rajesh Kaul told Indiantelevision that the deal has been signed with Incablenet, and hectic negotiations to bring on board other national MSOs like Hathway and others are on.

 
Kaul, who refused to divulge the details of the deal, however, stated: "Incablenet will be distributing Star Sports at Rs 28 per subscriber per month, and within a fortnight of launching the new channel we have reached more than 70 per cent of the reach of ESPN and Star Sports in the country."

With the signing of the Incablenet deal, the city of Mumbai is now covered to the tune of 75 per cent already, he told Indiantelevision.com.


For the rest of the operators who have not come on board, we are constantly in touch and we are hopeful of concluding deals with them over the next two or three days, Kaul revealed.


"By the time the first ball is bowled in the first test between India and England, we expect the entire country to be able to watch the high quality action from our cricketers," he added.


When asked about other MSOs who are still to conclude any deal, Rajesh said, "We have always stressed upon the fact that we do business based on our good relationship with cable partners and MSOs across the country."

Star Cricket can be seen now across all major cities including metros like Delhi, Mumbai, Kolkata and Bangalore and major as well as smaller district towns of Haryana region (Chandigarh, Gurgaon, Ambala, Sonepat, Rewari, Hissar), UP (Haridwar, Meerut, Lucknow, Aligarh, Kanpur), Gujarat (Ahmedabad, Baroda, Surat, Rajkot, Kutch), Kerala (Calicut, Cochin, Trivandrum, Trissur, Kottayam), Karnataka (Bangalore, Gulbarga, Bijapur, Bidar), Tamil Nadu( Kumbakonam, Ramnad, Nagapattinam, Krishnagiri) West Bengal (24 Parganas, Durgapur, Jamshedpur), Assam (Guwahati, Shillong), Andhra Pradesh (Vizag, Rajahmundry, Warangal, Tirupati, Anantpur), Maharashtra (Pune, Sholapur, Nasik, Thane), Goa and Pondicherry, Kaul said.


ESPN Star Sports has already announced a target of 100 per cent increase in affiliate sales this year, banking on massive inventory of cricket in the next 15 months spread across the three channels.


The content includes India‘s tour of England (3 tests and 7 ODIs) (July - September 07), The Twenty20 World Cup in South Africa (September 07) and India‘s tour of Australia involving 4 tests and a tri series with Australia, Sri Lanka and India involving 15 ODIs (December 07 -March 08).


The Asia Cup and the ICC Champions trophy to be played in Pakistan next year will also be broadcast on ESPN, Star Sports and Star Cricket.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/29/Aruna_Sundararajan.jpg?itok=sLiHZik7
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Bengt%20Jonsson%20and%20Pallavi%20Puri.jpg?itok=pTULRoal
Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories