Technology

Eros launches ad supported free on-demand content

MUMBAI: Eros International has announced the launch of its advertising supported on-demand catalogue, which is available at http://ondemand.erosentertainment.com.













Eros will for the first time offer consumers free online content including exclusive content from the Eros movie catalogue of more than 1,300 titles, 5,000 music videos, behind the scenes, "making of movie" footage, exclusive short movie clips and events such as IIFA and more.

 

"This is a pioneering model for the Indian film industry and we strongly believe in advertising supported business models. This initiative will help our plans to offer free online content a tremendous boost and benefit consumers largely," says Eros Entertainment New Media SVP Manu Kaushish.

 

"With the increase in demand for digital distribution and on-demand consumption of content by users, this innovative step will help users take advantage of the absolutely free-of-cost instant access to the exclusive Eros movie content," added Eros International VP of sales & new media Kumar Ahuja.


This advertising supported free viewing will allow users to watch the Eros video content as a completely free stream. The video stream will be supported by periodic advertisements, a model similar to the television model.


For users wanting to download and watch movies as a rental without advertisements, Eros has a paid download model where movies expire after first play. Alternatively, users can also download and own the movie to watch through Eros‘ paid downloads to own model format.


Eros is also in the process of working with other studios and content owners to offer additional Bollywood titles as well as TV content on the Eros platform. Currently, the Eros roster of blockbusters includes recent releases like Om Shanti Om, Partner, Namastey London, Cheeni Kum, Provoked, Gandhi My Father, Heyy Babyy and more.


Eros, which has a 51 per cent stake in Tamil film giant Ayngaran, will also be adding Tamil content as part of the advertising supported free online content.


Unlike TV where brands pay for ads by reach of station, advertisers here would only pay for ads that have been viewed by a person on the Eros platform, making sure that every dollar spent results in views of the ad, says the company.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/jenax.jpg?itok=ETVd5Wyl
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/cte.jpg?itok=3_UZQ5Vm
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories