Ericsson to power NBC Olympics' HD content delivery

MUMBAI: Swedish telecommunication and data communication systems provider, Ericsson, has partnered NBC Olympics, a division of the NBC Sports Group, to provide a range of video processing solutions and support services during its coverage of the 2012 London Olympic Games from 27 July-12 August.

Ericsson‘s solution will help NBC Olympics to deliver HD content across both contribution and distribution feeds to ensure the highest picture quality from the Olympic venues to millions of viewers in the United States.

The company is also providing a range of products including MPEG-4 AVC encoders, professional receivers, multiplexers and satellite modulators as well as a team of support engineers in both London and New York. These engineers will assist in equipment/system set-up, maintenance and troubleshooting ensuring no great sporting moments are lost in transmission.

"The Games are the biggest sporting event in the world, and as a result viewers expect coverage to be of the highest quality. Live events like this create TV memories and I‘m sure that the team at NBC Olympics will raise the bar again this summer. We are proud to provide solutions that allow NBC Olympics to bring U.S. viewers closer to the action and give them the best seat in the house," said Ericsson VP and head of TV Staffan Pehrson.

NBC Olympics SVP Engineering David Mazza added, "With the athlete‘s moving so fast, TV coverage of sporting events is some of the most demanding content to compress and transmit. With millions of viewers throughout the United States watching these events, it is essential that we deliver the best quality pictures possible. Based on our long association with Ericsson, we can be sure its technology will deliver exactly what we need, from the opening ceremony through to the final events."

Ericsson engineers have been present at all major Summer and Winter Games including Salt Lake City, Sydney, Torino, Athens, Vancouver and Beijing. Its encoding solutions were used by NBC Olympics for the 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Torino, Italy.

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