Endemol, basketball star partner with 6waves for social game

MUMBAI: Basketball star Kobe Bryant will be the inspiration and focus of a new social game from television format creator and distributor Endemol USA.
Social gaming publisher 6waves will co-produce the new game. Bryant, who has developed and starred in a web series with Endemol, will also play a role in the creative development.

Endemol USA will co-produce the game and secure sponsorships and brand integrations and 6waves will manage the development and distribution of the game on Facebook and other top social networking and gaming sites globally.

With an impressive network of more than 75 million monthly active users, 6waves is one of the largest social gaming publishers worldwide. Its published games include Ravenwood Fair, Mall World, Resort World, Simply Hospital and My Fishbowl.

The social game will give players the opportunity to win real prizes and experiences, such as Kobe-autographed memorabilia or tickets to attend a Lakers game. The social game could also involve integrations with Kobe‘s Endemol-produced online video series, Dream Makers, resulting in a ground breaking multi-media social game.

6waves co-founder and CEO Rex Ng, said, "This is an unprecedented opportunity to transform the world of social games. While social games are incredibly popular, they have never included a global entertainment icon such as Kobe Bryant. Social gaming is still a fairly young platform, and we are going to completely change the experience for the player." 
The untitled game expands on Endemol‘s relationship with Bryant and is part of a growing slate of social games currently in development.

Endemol US chairman David Goldberg said, "Expanding into the exciting world of social gaming feels like a natural progression for Endemol and we are thrilled to collaborate on this project with Kobe Bryant, one of worlds most talented athletes and the gaming masterminds of 6waves."

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