Technology

Edison Media report says TV & internet 'most essential'

MUMBAI: Consumers‘ media perceptions and habits are changing as the Internet becomes an increasingly important medium for information and entertainment, according to a new Internet and Multimedia 2007 report by Edison Media Research.











According to the findings of the study, consumers aged 12 years and older were asked to choose the ‘most essential‘ medium in their life; 33 per cent chose the internet, just behind television (36 per cent), but above radio (17 per cent) and newspapers (10 per cent); in 2002, the internet trailed TV on this perception by a significant margin (20 per cent vs. 39 per cent), and also trailed radio‘s 26 per cent.

 
This new report looks at consumers‘ media perceptions trended against data from 2002. Other highlights include:

- ‘Least essential‘ medium: Newspapers were named most for this perception (35 per cent), followed by the Internet at 24 per cent (was most mentioned in 2002 at 33 per cent), and both radio and television had the fewest mentions at 18 per cent.

- ‘Most cool and exciting‘ medium: The Internet and television have swapped places in the last half-decade. The Internet is mentioned by 38 per cent for this perception in 2007 (vs. 25 per cent in 2002); 35 per cent now say television is "most cool and exciting" (vs. 48 per cent in 2002).

"It is not a stretch to say that the Internet has become just as important as television as a primary source of information and entertainment in the lives of Americans," said Edison Media Research president Larry Rosin. "It is entirely possible that the Internet will lead in all positive categories five years from now. Edison Media Research and Arbitron will continue to track these items, and of course report to the public on the changes."


Edison Media Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Media Research works with many of the largest American radio ownership groups, including Entercom, ABC Radio, CBS Radio, Bonneville and Westwood One; and also conducts strategic and perceptual research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Princeton University, Northwestern University, Universal Music Group, Time Life Music and the Voice of America.


Edison Media Research also conducts research for radio stations in South America, Africa, Asia, Canada and Europe. Edison Media Research also conducts all exit polls and election projections for the six major news organizations: ABC, CBS, CNN, FOX, and the Associated Press.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Bengt%20Jonsson%20and%20Pallavi%20Puri.jpg?itok=pTULRoal
Tata Sky and Irdeto tie up, OTT service launched on Android devices

MUMBAI: India’s pay TV market is highly competitive, yet there is tremendous growth potential for OTT services as disposable incomes rise. According to Tetra Pax Index 2017, 82 per cent of the Indian population spends its time on mobile phones, and 2017 saw a 23 per cent rise in internet users who...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/17/baskarsub800x800_0.jpg?itok=qGxttIec
“Competition in OTT solutions is what makes it exciting:" Amagi's Baskar Subramanian

Like previous years, Amagi is exhibiting at the global broadcast and OTT ecosystem confab, IBC, in Amsterdam. Among the tech solutions it is showcasing at the exhibition include: Cloudport channel Playout, Thunderstorm OTT Ad insertion, and Storm TV localization.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Vijay_Sajja-Ajay_Kumar_Meher.jpg?itok=KEK4TWOg
SonyLiv can monetise content bundles better using Evergent solution

MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. ts comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Sonia_Prashar-Richard_Lim-Amit_Mittal-Eddie_Udagawa_2.jpg?itok=dlzNb0IH
Infotainment tech DaVinci Resolve 14, Cinema EOS C200 etc. to be showcased at BIS next month

MUMBAI: The paradigm shifts in infotainment technology across the globe has lead technology seekers to connect with the innovators and experience the marvels first-hand.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/12/Aron_Jaszberenyi-Harrie_Tholen_0.jpg?itok=FQ0UNOha
Zee, Sony and Disney tech providers NexGuard, Colorfront collaborate to ensure distributors stay ahead of pirates

MUMBAI: NexGuard and Colorfront have released key updates to their joint solution, adding support for multi-layer watermarking workflows and enhanced scalability and automation of forensic watermarking.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/09/set-top-box.jpg?itok=QZdZKiHJ
Govt steps helping APEJ STB market, global sales may expand at 7.5pc CAGR

MUMBAI: Owing to increase in penetration of television and TV services within rural areas as well as urban areas, the set-top box market will receive a boost all across the APEJ region. Disposable incomes are on a rise in India and China, and this is helping the set-top box (STB) market turnover to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/07/Ramki_Sankaranarayanan.jpg?itok=SHux3qER
How broadcasters and studios can harness ERP, innovative tech to run content biz

MUMBAI: India's Prime Focus, which was in news in connection with the leak of an upcoming episode of 'Game of Thrones' to be broadcast by its partner Star India's Hotstar, recently signed technology deals with prominent traditional and digital broadcasters. Now, its technology arm Prime Focus...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/31/KP_Sreekumar-Guido_Meardi.jpg?itok=3ssk-I4E
STBs, VoDs & IPTV will soon have high-end TV content via Tata-V-Nova tech

MUMBAI: V-Nova Ltd., a leading provider of video compression solutions, and Tata Elxsi, a leading provider of specialised broadcast and communications engineering services, have announced a partnership that enables operators to deploy V-Nova Perseus technology at an accelerated pace.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/29/Untitled-1.jpg?itok=1DQUPGYK
Fox-Samsung to licence metadata for HDR to content cos & STB makers

MUMBAI: 20th Century Fox, the parent company of Star India, Panasonic Corporation and Samsung Electronics have announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called...

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories