eBus forays into India, to begin operations in four weeks

MUMBAI: eBus, which specialises in video content management and distribution business, is ready to commence its India operations in the next four weeks.

The company, dedicated to the Asian advertising and media market, has already introduced the Indian broadcasters to tapeless deliveries on a trial basis.

Says eBus CEO, founder and director Carmine Masiello, "In India, we anticipate to go live in the next four weeks. We have already installed our servers and begun our trials with Sony, Star, Zee, NDTV News and Network18 (in Mumbai and Delhi) and with Sun in the South. We shall finalise our agreements with these broadcasters soon to officially kick off the process."


With eBus initiating this tapeless delivery system in India between the advertiser and broadcaster, it aims to capture 50 per cent of the market share in the next 12 months.

"As the main users in the Indian broadcasting sector is highly concentrated and with the top 25 advertisers of the country clocking nearly 60 per cent of the total ad spend, we are sure to capture 50 per cent of the market share in the next 12 months," Masiello avers.

Masiello believes that with India housing a wide range of regional players and with domestic broadcasters expanding their presence outside the country, India poses a huge business opportunity for eBus.

"Through our facility, the distribution time reduces from days to hours and thus, advertisers can exhibit a level of control and also shift budgets from print to television. The facility is also critical for retail clients," Masiello says.

Three years into existence, eBus helps in delivering content from source (production house) to receiver (broadcaster) through servers in least time with minimal complexities. This includes the elimination of the usage of tapes, simple and secure content sharing and live online collaboration for clips and key frames.

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