Technology

DVD penetration up 6 per cent in US: Nielsen report













MUMBAI: More US households now own DVD players (81.2 per cent of all households) than VCRs (79.2 per cent of households), according to Nielsen Media Research‘s third quarter home technology report.

 

As of the third quarter of 2006, DVD penetration in the US is up by six per cent from the previous year and continues to grow, while VCR penetration has started a decline. In 1999 when Nielsen first started tracking DVD ownership in its Home Tech Report, DVD penetration was only 6.7 per cent and was dwarfed by VCR ownership at 88.6 per cent.


Nielsen‘s latest report also found that DVD households now rent DVDs about twice per month, compared to VCR homes renting VHS tapes only about once per month. The frequency with which households rent video tapes has levelled off during the past six months.

 

Nielsen Media Research senior VP custom research Paul Lindstrom, says, "This study shows the culmination of a long battle for share of consumers. Nielsen clients have used information from our Home Tech Report for the past decade to trend the changes in penetration and report use of new devices as they infiltrate the marketplace, and we now see that the popularity of DVDs has finally surpassed that of VCRs.”


Some additional topline findings from Nielsen‘s Home Tech study include:


- Computers -- 73.4 per cent of US homes currently have a computer in the household, and homes with children and teens are more likely to have a home computer. There is a large difference in the percentage of lower income homes vs. higher income homes that own a home computer. Homes with an income over $60,000 are 50 per cent more likely to own a home computer than homes with an income below $60,000.


- Internet - 95.4 per cent of consumers with Internet access go online at least once a week, and 37.3% of Internet users go online more than once a day. 78.2 per cent of online users have made purchases over the Internet. 46.8 per cent of online users (ages 12+) have used the Internet to download and play music from the Internet.


- MP3 Players - 26.7 per cent of US homes own or rent an MP3 player. Households with the presence of children 12-17 years of age are nearly 2 ? times more likely to own or rent an MP3 player than compared to the Total U.S. The percentage of homes owning an MP3 player has risen by 149.5 per cent since the third quarter of 2003.


- PDA - 16.4 per cent of US homes own a PDA, and since the third quarter of 2003, PDA ownership has increased by 4.5 per cent. Not surprisingly, higher income homes are more than four times as likely as lower income homes to own a PDA

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/jenax.jpg?itok=ETVd5Wyl
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/cte.jpg?itok=3_UZQ5Vm
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories