DTH ops prepare for 3D HD STBs

MUMBAI: The direct-to-home (DTH) operators in India are making their high definition (HD) set-top boxes 3D ready, hoping to tap a new wave of premium customers.

Airtel digital TV, the direct-to-home (DTH) service from Bharti Airtel, today said it has completed the process to make all its HD STBs 3D ready.
The company, which offers HD STB for Rs 3190 with a three- month subscription, will not charge extra for the 3D facility.

"We have completed backend support to enable 3D content on the HD STBs. Now all the existing and new subscribers of HD service will be able to view the 3D content on their 3D enabled TV with the help of stereoscopic glasses," Bharti Airtel CMO, Airtel Digital TV Sugato Banerji said.
However, none of the Indian broadcasters have any 3D content. Recently, Star India CEO Uday Shankar said flagship channel Star Plus is 3D ready and once the infrastructure is up, viewers will be able to sample it.

Other mainline broadcasters have not worked on 3D content as they feel the market is not prepared for it yet.

"Even if we don‘t have content yet, we are ready for the future," Banerji said. "We have learnt from the TV manufacturers that every month close to 500 3D ready TV sets get sold and 10-12,000 households have 3D TV sets."

Videocon d2h has already launched its 3D ready HD service. But as there is no content available, they have one active HD 3D channel on which subscribers can experience the 3D content, a senior executive said.

Dish TV is also testing the 3D technology, Dish TV COO Salil Kapoor said. "All HD boxes are 3D ready. We are testing the technology."

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