DTH operators in promo drive to lure subscribers

MUMBAI: Direct-to-home operators have lined up free subscription offers in a bid to acquire subscribers.

Tata Sky has just announced a special promotional offer ‘1pe3 2pe5‘ while Zee Group‘s Dish TV has an ongoing Summer Holiday Bonanza which, on purchase of a connection, allows customers to avail of a four month free subscription to the top end Maxi package and a free season ticket for 24 movies on demand.


Tata Sky‘s offer, on the other hand, entails three months of free subscription on the purchase of one connection and five months free subscription on the purchase of two or more connections. Consumers, however, have to purchase Tata Sky by 23 July. Existing Tata Sky subscribers can also avail of this offer.

Tata Sky‘s top-end package, Jumbo Super Saver Pack, comprises 99 Hindi, English, regional and sports channels along with six interactive services and is priced at Rs 300 per month.

Meanwhile, Dish TV has three optional monthly packages - a Maxi package of 115 channels priced at Rs 300, a Welcome package of 85 channels at Rs 262 and a Freedom Plus package of 55 channels at Rs 160. The current subscription offer, which was introduced on 5 May, gives customers the Maxi package free for the first four months, following which they can choose their own package. The movies on demand feature is priced at Rs 1320.

Apart from the promotional offer, Tata Sky has also introduced online recharge options to enhance subscriber convenience. Subscribers can now pay for their subscription on through their credit card/net banking accounts. The online payment option also offers the flexibility of paying for an entire year‘s subscription at a single go.


Says Tata Sky MD and CEO Vikram Kaushik, "As part of our endeavour to constantly offer greater choice and convenience to our customers, we have launched the ‘1pe3 2pe5‘ offer and the online recharge functionality. We believe both these initiatives will be appreciated both by our new and existing customers."

In addition to the Super Saver Pack, Tata Sky recently introduced three new channel packages - the Starter Pack, the Family Pack and the Western Pack.


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