DTH operators in promo drive to lure subscribers

MUMBAI: Direct-to-home operators have lined up free subscription offers in a bid to acquire subscribers.

Tata Sky has just announced a special promotional offer ‘1pe3 2pe5‘ while Zee Group‘s Dish TV has an ongoing Summer Holiday Bonanza which, on purchase of a connection, allows customers to avail of a four month free subscription to the top end Maxi package and a free season ticket for 24 movies on demand.


Tata Sky‘s offer, on the other hand, entails three months of free subscription on the purchase of one connection and five months free subscription on the purchase of two or more connections. Consumers, however, have to purchase Tata Sky by 23 July. Existing Tata Sky subscribers can also avail of this offer.

Tata Sky‘s top-end package, Jumbo Super Saver Pack, comprises 99 Hindi, English, regional and sports channels along with six interactive services and is priced at Rs 300 per month.

Meanwhile, Dish TV has three optional monthly packages - a Maxi package of 115 channels priced at Rs 300, a Welcome package of 85 channels at Rs 262 and a Freedom Plus package of 55 channels at Rs 160. The current subscription offer, which was introduced on 5 May, gives customers the Maxi package free for the first four months, following which they can choose their own package. The movies on demand feature is priced at Rs 1320.

Apart from the promotional offer, Tata Sky has also introduced online recharge options to enhance subscriber convenience. Subscribers can now pay for their subscription on through their credit card/net banking accounts. The online payment option also offers the flexibility of paying for an entire year‘s subscription at a single go.


Says Tata Sky MD and CEO Vikram Kaushik, "As part of our endeavour to constantly offer greater choice and convenience to our customers, we have launched the ‘1pe3 2pe5‘ offer and the online recharge functionality. We believe both these initiatives will be appreciated both by our new and existing customers."

In addition to the Super Saver Pack, Tata Sky recently introduced three new channel packages - the Starter Pack, the Family Pack and the Western Pack.


Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories