DTH operators eye Onam to grow in Kerala with festive offers

MUMBAI: Direct-to-home (DTH) operators are turning to Kerala to mop up subscribers during the Onam festive season with special packages.

Big TV and Sun Direct have announced their special festival offers.

Big TV has unveiled a limited period offer, ‘The Smart South-2590‘, valid till 9 September. The offer includes ‘Get Starter Kit‘ for Rs 1,490 and recharge coupon voucher of Rs 110.


The Smart South-2590 service pack comes with a total of 83 channels that includes 15 Sun channels and other south regional language channels.

The offer also enables subscribers to watch ESPN, Star Sports, Star Cricket, NDTV India, NDTV 24X7, NDTV Profit and Animax, Discovery, Discovery Travel and Living and Nick.

Other features include 12 months free subscription of south starter Lite Pack plus eight channels, one free regional pack, an interactive service application and 10 audio channels.

"This limited period offer is to spread the festive cheer during Onam. The Smart South 2590 offer signifies Reliance Big TV‘s constant endeavour to offer value to its viewers in Kerala," said Reliance Big TV senior VP Umesh Rao.

In the Sun Direct Onam offer, customers get a new connection for Rs 440 (plus Rs 1250 as activation charges) with a four-month free subscription of 200 channels with seven basic packs and 41 add-on packs.

The customers will also get a “Pookalilundhu Sowbhagyam” scratch card with Rs 25 to Rs 1350 assured gifts. The new customers will also get a chance to win gifts worth Rs 10 million that includes gold coins, Hero Honda Spelendor bike and Chevrolet Spark car in a lucky draw.

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