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Drama shows, multiplatform viewing is hot: Survey









MUMBAI: With the new fall television season heating up this week in the US, Comcast has announced the findings of its TV Pulse Survey.


The survey reveals that 81 per cent of individuals plan to watch primetime TV this fall and nearly 60 per cent state the fall TV season is important to them.


The data also reports that while many consumers plan to tune into this year’s fall primetime line-up live, the usage of time-shifting technologies such as On Demand, the internet and through digital video recorders (DVRs) continues to increase.

 

The company says that the research clearly indicates that time- and place-shifting convenience is complementing live TV viewing and making entertainment better for consumers.


Fall primetime trends: With several new programmes debuting and many favourites returning to primetime TV, when viewers were asked what they planned to watch the most this fall, they said - drama series (68 per cent), comedy (67 per cent), movies (61 per cent), news/educational (47 per cent),
sports (43 per cent) and reality TV (41 per cent).







Comcast adds that its customers will have access to all of the highly anticipated shows in these categories this season whether they want to watch live on TV, On Demand, online or by DVR. Comcast is also reporting a nearly 25 per cent increase among its customers viewing fall TV series through Comcast’s On Demand service from 2007 to 2008.


Time-Shifting Trends On the Rise : Also, according to the TV Pulse Survey, nearly 85 per cent of consumers plan to tune into this year’s fall primetime line-up when the shows air on TV while 78 per cent of individuals under 35, and more than 50 per cent of those over 35 also plan to use technologies such as video-on-demand, DVRs and the internet to watch their favorite fall primetime programmes.


In fact, more than 67 per cent of consumers said if they missed a show and knew it was available through video-on-demand, they would watch it. The survey further demonstrated that individuals are turning to time-shifting technologies to complement their live TV viewing due to personal schedules (81 per cent).

 

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