Doordarshan signs 3-year content distribution deal with Google

MUMBAI: Pubcaster Doordarshan has entered into a three-year content distribution partnership with search engine giant Google. This will ensure that DD‘s content gets distributed on Google‘s platforms including YouTube, the video sharing portal.

According to the agreement, Google will coordinate with Doordarshan for sharing and publishing of website-content. Google will share advertisement revenue with Doordarshan that will be generated after selling the pubcaster‘s content.

The agreement was signed between Director General of Doordarshan Tripurari Saran and Google Head of Strategic partnership Manan Singhi.

Saran said the reason behind signing this deal was to reach out to younger audiences.

"As broadcasters we are specially trying to reach out to the younger generation through this medium and the prime advantage that we get is that our content will be uploaded in a legitimate fashion and there is also a provision of blocking un-authorised and illegitimate uploading of our content. This also brings the advantage of revenue sharing on our content through YouTube."

Said Singhi, "We are very happy to be a part of the agreement between Doordarshan and YouTube which has helped in terms of content distribution across our platform. It also gives the benefit to Doordarshan to reach the millions and billions users and fans all around the world, we reach over 800 million users."

Latest Reads
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories