Disney-ABC International, Channel 4 sign VoD agreement

MUMBAI:Disney-ABC International Television and Channel 4 Finland (Nelonen) have signed an IPTV VoD rental agreement to bring hit US network series on demand to viewers for up to four days after their US TV broadcast.

The announcement was done by Disney-ABC International Television SVP sales Jim Brehm and Channel 4 Finland SVP Pirjo Airaksinen.

According to an official statement, this is the first time the Walt Disney Company has introduced multiple network series to an international market so soon after broadcast in the US.

With this agreement, Channel 4 Finland‘s IPTV service will launch an area of its site called Hot from the US which will allow fans to enjoy the latest seasons of hit US series Ugly Betty,Grey‘s Anatomy, Lost and Desperate Housewives from four days after the US broadcast.

This is due to launch from the end of September, in line with the US fall season launch, and episodes will cost 3 euros each, states an official release.

Brehm commented, "We are pleased to be able to bring much anticipated new seasons of our hit series to Finland just days after the US broadcast. This is an exciting opportunity for fans to legally access some of the most-anticipated shows on international TV, and demonstrates our commitment to work with digital media partners to bring our content to viewers in faster, flexible ways, when and where they want it."

Ugly Betty, the Emmy Award winning comedy, will be going into its second season and the Golden Globe winning series Grey‘s Anatomy, Lost and Desperate Housewives will all be entering their fourth season. The availability of episodes will follow the US broadcast hiatus pattern.

Airaksinen said, "We are happy and excited to have this service up and running as the first time Disney has offered multiple series to an international market so soon after broadcast in the US. Channel Four Finland is enthusiastic to learn how Finnish consumers will accept the new service and at the same time we are eager to fight piracy."


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