Technology

Dish TV pumps up the volume on interactive services, marketing

NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.
 
Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.


“We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.
 
Apart from a 360 degree approach through a media campaign --- goodbye to cable problems. Hello Digital! --- country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
 
Leading the pack of new initiatives is interactivity, which will come via Zee News.


The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.


How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.


So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.


“Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster‘s (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.


By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.


Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.


Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.


The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.


“At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.


Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.


Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.


Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.


Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.


The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.


According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.


The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.


The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.


With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.


Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.


India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories