Technology

Dish TV opens new frontier of attack against MSOs, woos LCOs

MUMBAI/NEW DELHI: In an effort to win the battle over MSOs in the digital era, direct-to-home operator Dish TV has held out a unique offer: local cable operators (LCOs) will get to earn per set-top box for each consumer that they help migrate from cable to DTH.


For Dish TV, the move will open up a new frontier of attack. By offering an incentive to the LCOs who have historically earned their livelihood through cable networks, India’s largest DTH operator hopes to add subscribers more rapidly when consumers will have to choose either digital cable or DTH if they want to watch television in the digitised era.


Dish TV‘s subscriber growth slowed from its early year target of 3-3.5 million to 2.455 million in FY‘12. The DTH operator achieved 12.9 million gross and 9.6 million net subscribers till the end of 31 March 2012.


“This will give Dish TV a new distribution chain. It plans to lure LCOs who are already an aggrieved party with the Trai tariff order for DAS (Digital Addressable System) fixing their revenue share with MSOs at 45 per cent for free-to-air (FTA)channels and 35 per cent for pay channels. It will also help WWIL and Dish TV, both promoted by Essel Group, to fight together in a limited sense,” says a media analyst who did not want his name to be revealed.


Earlier this month, Wire and Wireless (India) Ltd had announced a scheme where it was willing to share 25 per cent of its carriage income from DAS markets with LCOs.


Interestingly, the meeting with the LCOs was addressed by Dish TV and later by WWIL.


Several multi-system operators (MSOs) have been saying that the tariff order for DAS laid out by sector regulator Trai is unfair as it does not address the cross-media ownership while fixing a varying rate for content from broadcasters. The Telecom Regulatory Authority of India has said that broadcasters can charge a maximum of 42 per cent of the analogue rates of their channels under the DAS regime.


Dish TV chief operating officer Salil Kapoor told indiantelevision.com that the offer only applies to the subscriber base that any cable operator has and not to those customers who are approached directly by the direct selling agents of the platform.


Kapoor said when any subscriber approaches his cable operator for installation of a digital STB, the latter can suggest a switch-over to Dish TV. Dish TV will give Rs 400 for each basic STB and Rs 600 for each HD box. These are for new acquisitions and the LCO will get an additional Rs 200 as installation charges on both.


On monthly recharge, the LCOs will earn a commission of Rs 100 per consumer on Super Platinum and Rs 125 for HD.


The local cable operator will also get to earn Rs 150 for every visit to the consumer’s venue for any repairs or solving other problems.


In a presentation held earlier, Dish TV COO (IT) V K Gupta told LCOs that Dish TV will not interact with the customers in any way and, therefore, there was no fear of any customers being taken away. The cable operators will only have to provide the ID number, the SAF number and the VC number on the software developed for the purpose, which can be used from a tablet or even an android phone.


However, the cable operator will have to keep a security deposit of Rs 400 for the standard STB and Rs 1000 for the HD STB with Dish TV.


Kapoor said the standard STB will cost around Rs 740 while the HD STB will cost Rs 1340. Customers will have to pay an advance of only 20 per cent for booking the boxes.


WWIL COO Anil Malhotra said Siticable was presently offering 400 standards and 30 HD TV channels and the number would go up as directed by Trai.


Malhotra told indiantelevision.com that it was wrong to say that DTH players were trying to scuttle the growth of the cable operators.


Kapoor said that Dish TV was leading in the DTH segment with a market share of 41 per cent. He said Dish TV was using three satellites: NSS6, Asiasat 5, and Insat-4B. Dish TV was also leading in more than 15 genres of programming.


He said that around 30 per cent of the cable TV market may move to DTH with digitisation, particularly because of HD channels and homes having more than one connection.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=EsJOPXNm
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Anita-Ganti_0.jpg?itok=hWjR3ACM
Wipro middleware powers integration-ready Hisense 4K; supports HD-PVR features

MUMBAI: Wipro Limited, a leading global information technology, consulting and business process services company, announced that its Digital TV Middleware solution has successfully enabled Hisense 4K TVs in Japan. Hisense Co. Ltd. is a multinational white goods, brown goods and electronics...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/Richard-Weissbourd.jpg?itok=v93F_Cyu
Harvard Research on kids to kick off Kidscreen Summit 2017

TORONTO: Kidscreen is thrilled to announce that Dr. Richard Weissbourd, director of the Human Development and Psychology programme at Harvard University, will open 2017’s biggest event for leaders in children’s entertainment with the presentation of a new research study exploring why and how we...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/TCL.jpg?itok=Mxc9zE5S
TCL reveals new TVs with top tech featuring Dolby vision

TCL reveals newLAS VEGAS: TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR)...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/04/Steeve-Huin.jpg?itok=tFzx1Eeh
Irdeto joins Frog by Wyplay community to offer integrated security solutions

LAS VEGAS: Irdeto, the world leader in digital platform security, today announced a new licensing agreement with Wyplay to join more than 140 companies in the Frog by Wyplay community, which offers software to operators to provide an innovative TV experience. Through the new partnership, Irdeto and...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/03/CES-2017.jpg?itok=odmNUzNq
CES 2017 promises most diverse event experience in 50-year history

ARLINGTON, VA: To celebrate 50 years, CES® 2017 is poised to be bigger, bolder and more varied than ever before. With a record-breaking footprint of more than 2.6 million net square feet of exhibits, CES 2017 will feature new marketplaces, more than 850 first-time exhibitors, seven keynote...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/20/Alain-Louchez.jpg?itok=AMB6Cnxv
IoT conversations will promote interoperability: NASSCOM, Georgia Tech tie up

NEW DELHI: The National Association of Software and Services Companies (NASSCOM) and the Georgia Tech Advanced Research Corporation (GTARC) joined to advance Internet of Things (IoT) and fostering IoT-based innovation through the development of a conducive ecosystem in India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATTO_0.jpg?itok=SvBSbt35
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs)...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories