Technology

Dish TV offers DTH portability to lure migration from other ops

NEW DELHI: The leading direct-to-home (DTH) operator, Dish TV, has launched a new conditional access module (CAM) device to offer DTH portability.


Dish Freedom, the device, has been launched over a year after the Telecom Regulatory Authority of India (Trai) issued a consultation paper on technical interoperability of DTH Set- Top Boxes.


Dish Freedom will enable DTH customers to opt for Dish TV services in case they want to switch from their existing DTH operator without changing their set-top boxes.


The device, being launched in select key markets, is priced at Rs 990 and is bundled with an annual subscription of Dish Freedom pack of 95 channels and services worth Rs 600.


Announcing the launch, Dish TV MD Jawahar Goel said, "Trai mandates interoperability in the DTH licencing norms and it is obligatory for all operators to offer interoperable set top boxes. Being the trend setters in the industry, we are proud to launch the country?s first CAM device that will be a momentous landmark in the Indian DTH chapter."
 


Dish TV COO Salil Kapoor added, "About 20 per cent of the 33 million DTH subscribers in the country are estimated to be inactive. This is a substantial dormant market segment that we will target as our customer base for ‘Dish Freedom‘. Being the only player offering CAM services, we aim to add the inactive base in metros and smaller cities to our over 11 million strong family."


Dish Freedom, the CAM device, can be inserted into the card port on all BIS compliant set-top boxes with a CI slot (as is mandated by Trai). This "easy to use service" is quick to install. By just plugging the device into the CI slot of the set- top box, consumers can instantly begin receiving all of Dish TV?s channel and entertainment offerings. Dish Freedom will work on all kinds of DTH platforms including MPEG2 & MPEG4.

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