Dish TV launches special packs for South Indian consumers

BANGALORE: Dish TV has launched two special packages for South Indian consumers, hoping to mop up 70,000 subscribers through these offers.

Available till 15 January, the ‘Happy Home Silver Plus‘ pack is for Rs 1690. Under this scheme, subscribers need to pay a monthly subscription charge of Rs 125 (plus taxes) after five months.

Dish said Wednesday the ‘Happy Home Silver Plus‘ pack is cutomised to offer best in all genres of entertainment such as general entertainment in south regional languages, sports, business, news, movies and break free cinema.

The ‘Set Top Box Free‘ pack, on the other hand, is available on an annual subscription of Rs 1990. The offer, valid till 15 January, is targeted towards high-end platinum plus viewers and includes the Platinum Pack + Colors + UTV pack worth Rs 1189 and latest movies on demand worth Rs 801.

“We found these offers quite successful in Andhra Pradesh. The current offer is quite similar, except that we have done some tweaking to suit the different viewership tastes in each of the four southern states,” said Dish TV deputy VP Ravi Chandra Macheria.

In the four southern states of Andhra Pradesh, Karnataka, Kerala and Tamil Nadu, Sun Direct is the leading DTH service provider with the maximum number of subscribers.

Recently, Dish TV changed its brand positioning and launched a new TVC with brand ambassador Shah Rukh Khan. The company said it has earmarked Rs 300 million towards media spends for the new campaign, which started on 6 December.

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