Dish TV eyes growth in South with special offers for Karnataka and Kerala

BANGALORE: In a bid to grow the number of subscribers from the south, and more specifically from Karnataka, Dish TV today announced a slew of subscription packs that will allow a subscriber to ‘mix and match’ the channels that he or she wants to view and optimise the payout for the DTH service from Dish TV.

The DTH player will also be announcing an Oonam special offer for Kerala tomorrow, said Dish TV COO Salil Kapoor.

Among the four southern states, Karnataka with 30 districts, is unique because Dish TV’s insights from a study indicate that almost every 200 kilometers or so, the language spoken and the consumed content changes. In the other three southern states, it is the local language along one other language content that is consumed.
Karnataka shares a border with Maharashtra in the north and northwest and hence in a number of districts, Marathi is consumed along with Kannada.

In the eastern part of the state, Telugu is consumed in a number of districts that share a boundary with that state, while southern Karnataka shares boundaries with Tamil Nadu and Kerala where Tamil and Malayalam respectively are also consumed. In a number of districts Urdu is also consumed along with Kannada.

According to Dish TV estimates, the current number of DTH subscribers in India are to almost double and grow at the rate of 10 million per year over this fiscal and the next one. The player had earlier announced that it was targeting 2.5 million new subscriptions for the current fiscal.

Currently, the South contributes 22 per cent and Karnataka is about 7 per cent to Dish TV’s subscription base of 7.66 million. Dish TV hopes to grow the numbers from the South to 25 per cent, with an appropriate contribution to the growth from Karnataka. 
To that effect, Dishthv has launched 11 different packs with the subscriber having the freedom within each pack to pick between sports and the required regional languages. To attract new subscribers, it is adding additional regional channels within the pack.

It is also offering special packs for cities such as Bangalore, Mangalore and Mysore that consume cosmopolitan content, as well as extra charges of Rs 160 per television for each additional television set in a household.

Dish TV plans to add three customer oriented services across India – that of calling up the customer on receipt of an SMS from the customer; arranging to pick up the monthly subscription payment at the subscriber’s door on receiving an SMS from the subscriber; and it plans to open 80 hubs across India, 25 of them in South India, where the subscriber can walk in and take a replacement of a malfunctioning set top box. Besides the existing call center at Noida, Dish TV also plans to open up a multi-lingual call center in Chennai to service the requirements of the customers in the four southern states.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories